Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Saroki's Crispy Chicken & Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Saroki's Crispy Chicken & Pizza performance in the United States and how they change over time
See what factors influence Saroki's Crispy Chicken & Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Saroki's Crispy Chicken & Pizza' competitors in the United States
An analysis of Saroki's Crispy Chicken & Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Saroki's Crispy Chicken & Pizza holds a leading position in the market with a percentile of 99, placing it in the top 1%. This indicates a strong competitive advantage. Performance peers in a similar range include Aditi Indian Dining, Los Tios, Steel City Pizza, Thai Charoen Kitchen, PONKO Chicken, and Morimoto Maui, suggesting similar levels of market performance.
Customer Satisfaction (CSAT) reflects customer happiness, crucial for loyalty and repeat business, directly impacting revenue and brand reputation.
Saroki's Crispy Chicken & Pizza has an overall CSAT of 84%, with a decrease of 5.3 percentage points year-over-year. In Michigan, the CSAT is also 84%. While the score is generally good, the downward trend indicates a need to investigate and address potential issues affecting customer satisfaction to maintain loyalty.
Average Check reflects spending per customer, influencing revenue. Monitoring this KPI aids in pricing strategy and understanding customer purchase behavior.
The overall average check for Saroki's Crispy Chicken & Pizza is $18.10 USD, showing a 13.5% increase year-over-year. This suggests customers are spending more per visit, possibly due to menu adjustments or increased order sizes. The average check in Michigan is also $18.10 USD. The upward trend is positive, but understanding the drivers is key.
Tracking outlet numbers indicates brand reach. Growth reflects expansion success, while declines may signal market challenges or strategic adjustments.
Saroki's Crispy Chicken & Pizza has 17 outlets in Michigan. This number reflects the brand's current physical presence and market coverage within the state, providing a foundation for understanding its accessibility and customer reach. Further analysis could explore the optimal number of outlets for market penetration.
Competitor analysis reveals market dynamics and competitive landscape, informing strategic positioning, marketing, and differentiation efforts to gain market share.
The top competitors for Saroki's Crispy Chicken & Pizza, based on customer cross-visitation, are McDonald's (19.33%), Burger King (7.33%), Applebee's Grill + Bar (7.33%), Culver's (6.00%), and Wendy's (6.00%). This indicates that customers who visit Saroki's also frequent these establishments, suggesting a need for differentiation to enhance customer loyalty.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Saroki's Crispy Chicken & Pizza experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 4:00 PM and 5:00 PM (66.35% and 67.16%, respectively). Traffic is minimal in the early morning hours. This highlights the need for efficient staffing and operations during peak hours.
Analyzing segments by Gender & Generation allows targeted strategies, increasing engagement and maximizing ROI. Affinity highlights segment's relative interest.
Saroki's Crispy Chicken & Pizza shows a higher affinity among women (88) and men (110). Among generations, Gen X shows the strongest affinity (110), while Gen Y and Gen Z are under-indexed at 86 each. This suggest the need for tailored marketing approaches to resonate with different consumer segments.