Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sam's Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sam's Chicken performance in the United Kingdom and how they change over time
See what factors influence Sam's Chicken performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Sam's Chicken' competitors in the United Kingdom
An analysis of Sam's Chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Sam's Chicken has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in the United Kingdom. This high percentile signifies a substantial market share and strong customer preference compared to its peers, such as Happy London, OK Diner, Mount Nemrut Turkish Restaurant, Deep Blue Fish & Chips, Berenjak and FIGO, which are in the same range.
Customer satisfaction (CSAT) reflects the degree to which customers' needs and preferences are met, influencing loyalty and brand reputation.
Sam's Chicken's overall customer satisfaction is 67%, with a significant increase of 20.1 percentage points year-over-year in the United Kingdom. England shows the same CSAT of 67% with a growth of 20.1 percentage points, indicating a positive trend in customer perception. The dynamic CSAT data shows that customer satisfaction improved over the months.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing revenue and profitability.
The average check for Sam's Chicken is 12 GBP, reflecting a decrease of 9% year-over-year in the United Kingdom. England shows the same value of 12 GBP. Dynamic data shows the average check decreased over the months, indicating lower customer spending per visit. The brand needs to analyse possible reasons for it.
The number of outlets reflects a brand's reach and market presence, influencing accessibility and overall revenue potential.
Sam's Chicken has 42 outlets in England, United Kingdom, reflecting a solid presence. This indicates a well-established operational infrastructure in the region, enabling the brand to serve a significant customer base.
Understanding competitors is crucial for strategic positioning, identifying opportunities, and mitigating threats in the competitive landscape.
The top competitors for Sam's Chicken, based on cross-visitation, are McDonald's (13.41%), KFC (7.32%), Subway (5.49%), Pepe's (5.49%), and chaiiwala (4.88%). This indicates that customers who visit Sam's Chicken also frequently visit these brands, highlighting the competitive set and potential areas for differentiation.
Analyzing traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation for efficiency.
Sam's Chicken experiences peak traffic workload between 11:00 and 22:00, with the highest workload observed around 18:00 and 19:00. The lowest workload is between 4:00 and 9:00. This data helps in optimizing staffing and resource allocation to meet customer demand during peak hours.
Consumer segments analysis enables targeted marketing by understanding demographic affinities, improving engagement and ROI.
Sam's Chicken shows a higher affinity index for men (127) compared to women (59). Among generations, Gen Z exhibits the highest affinity (147), followed by Gen Y (111), and Gen X (73). This suggests that men and Gen Z are overrepresented in Sam's Chicken's customer base compared to the average consumer, while women and Gen X are underrepresented.