Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Salsarita's Fresh Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Salsarita's Fresh Mexican Grill performance in the United States and how they change over time
See what factors influence Salsarita's Fresh Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Salsarita's Fresh Mexican Grill' competitors in the United States
An analysis of Salsarita's Fresh Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference by showing the brand's share of foot traffic in the industry.
Salsarita's Fresh Mexican Grill is a leading brand in the Cafe & Restaurants industry in the United States with a market performance percentile of 99. This signifies a substantial share of customer foot traffic, indicating a strong competitive position. Performance peers within the same percentile range include Lester's Diner, The Iberian Pig, The Buttered Biscuit, Carbonara, OG ZAZA, and PANNA.
Customer Satisfaction (CSAT) indicates brand perception and loyalty, impacting repeat business and positive word-of-mouth, crucial for sustainable growth.
Salsarita's Fresh Mexican Grill's overall CSAT is 70%, a decrease of 3.3 percentage points year-over-year. CSAT varies by state, with Alabama at 90% (up 45.6pp) and Tennessee at 72% (down 15.6pp). Recent months (Apr-Jun 2025) saw CSAT fluctuate between 68.39% and 72.17%. These varying satisfaction levels across states warrant localized strategies.
Average Check reflects customer spending per visit, crucial for revenue optimization and understanding customer purchasing behavior and economic value.
Salsarita's Fresh Mexican Grill's overall average check is $17.00, a 2.3% increase year-over-year. Average check varies by state, with Kentucky at $20.90 and South Carolina & Michigan at $15.00. Recent months (Apr-Jun 2025) showed average check increasing from $15.34 to $20.12. Higher average check in Kentucky indicates potential for upselling strategies.
Number of Outlets indicates brand reach and market presence, directly influencing accessibility, brand visibility, and potential revenue streams.
Salsarita's Fresh Mexican Grill has varying numbers of outlets across different states. Tennessee leads with 19 outlets, followed by North Carolina with 17. South Carolina and Michigan each have a lower presence with 7 and 5 outlets respectively. This distribution reflects the brand's regional focus.
Competitor analysis identifies key players vying for the same customer base, informing differentiation strategies and competitive positioning.
Salsarita's Fresh Mexican Grill's top competitors based on cross-visitation are McDonald's (12.62%), Chick-fil-A (6.54%), Chipotle Mexican Grill (6.54%), Taco Bell (6.54%), and Wendy's (5.61%). These brands represent alternatives considered by Salsarita's customers, highlighting the competitive landscape.
Traffic Workload reveals peak operational periods, essential for staffing optimization, resource allocation, and ensuring smooth customer service.
Salsarita's Fresh Mexican Grill experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload around 12:00 PM (66.04%) and 1:00 PM (64.85%). Traffic significantly decreases after 8:00 PM, with minimal activity after 9:00 PM. This data allows for optimized staffing during peak hours.
Consumer segments analysis by gender and generation informs targeted marketing, product positioning, and customized customer experiences.
Consumer segments analysis reveals that women are over-represented (affinity index: 105) among Salsarita's Fresh Mexican Grill customers, while men are under-represented (affinity index: 95). Gen Z exhibits a high affinity (affinity index: 132), while Gen Y is under-represented (affinity index: 95). Gen X has an average representation(affinity index: 100).