Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Roy Rogers is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Roy Rogers performance in the United States and how they change over time
See what factors influence Roy Rogers performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Roy Rogers' competitors in the United States
An analysis of Roy Rogers' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand's share of foot traffic reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Roy Rogers holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong competitive position, with significant customer preference compared to peers like Rinconcito Paisa #1. Bandeja Paisa, HomeGrown, Sodiê Doces, Rafferty's Restaurant & Bar, Ginsoy and Fluffies Hot Chicken, who are also at the top.
Customer satisfaction reflects brand perception, influencing loyalty and revenue in the competitive restaurant sector.
Overall customer satisfaction for Roy Rogers is 70%, with a 5.7 percentage points increase year-over-year. Virginia shows high satisfaction (80%), while New Jersey has decreased (-16.7 percentage points). Recent CSAT has fluctuated between 58.78 and 75.88, showing room for improvement.
Average check size indicates customer spending habits, directly affecting revenue and profitability for Roy Rogers.
The overall average check for Roy Rogers is $15.70, down 1.6% year-over-year. Pennsylvania has the highest average check ($19.10), while Virginia has the lowest ($14.10). Recent average check values have fluctuated between $15.06 and $16.48.
Outlet count reflects brand reach and market presence, impacting customer accessibility and overall revenue potential.
Roy Rogers has the highest number of outlets in Maryland (22), followed by Virginia and Pennsylvania (7 each). New Jersey has 2 outlets, while Ohio and West Virginia each have 1. This distribution highlights regional strengths and potential expansion opportunities.
Identifying top competitors helps Roy Rogers understand the competitive landscape and refine its market strategies.
Roy Rogers' top competitors, based on customer cross-visitation, are McDonald's (21.41%), Chick-fil-A (10.70%), Wendy's (9.66%), Burger King (8.88%), and Popeyes Louisiana Kitchen (7.05%). This data indicates these brands attract similar customer segments.
Traffic workload patterns reveal peak hours, enabling optimized staffing and resource allocation for Roy Rogers.
Traffic workload for Roy Rogers peaks between 12:00 PM and 1:00 PM (76.69% and 74.90% respectively). The lowest traffic occurs between midnight and 5:00 AM. This workload distribution informs staffing and operational decisions.
Consumer segment insights allow Roy Rogers to tailor marketing and product offerings to specific demographic groups.
Women show stronger affinity (84) for Roy Rogers compared to men (114). Gen X has the strongest affinity index (143), suggesting they are highly engaged. Gen Y affinity is 80, while Gen Z shows the lowest affinity at 49, indicating an under-indexed segment.