Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rocky Rococo Pizza and Pasta is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rocky Rococo Pizza and Pasta performance in the United States and how they change over time
See what factors influence Rocky Rococo Pizza and Pasta performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rocky Rococo Pizza and Pasta' competitors in the United States
An analysis of Rocky Rococo Pizza and Pasta' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market performance reveals brand strength relative to competitors and informs strategies for growth and customer acquisition.
Rocky Rococo Pizza and Pasta holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates strong brand preference and competitive strength. Performance peers include Rice Mediterranean Kitchen, Pompano Joe's, Cascadia Pizza Co, Adobo Mexican Grill, Lolo's Surf Cantina, and El Pescador, all within a similar top-tier market range.
Customer satisfaction reflects the quality of customer experience, loyalty, and brand perception, directly influencing retention and revenue.
Overall customer satisfaction for Rocky Rococo Pizza and Pasta is at 74%, a decrease of 5.2 percentage points year-over-year. Minnesota shows 100% satisfaction with a 15.6 percentage point increase, while Wisconsin has 72% satisfaction, decreasing by 6.4 percentage points. Recent CSAT trended from 64.62% to 79.07% during the reported months.
Average check provides insights into customer spending habits and the effectiveness of menu pricing and promotional strategies.
The overall average check for Rocky Rococo Pizza and Pasta is $16.30, down 6.3% year-over-year. In Minnesota, the average check is $16.90, with no growth. Wisconsin shows an average check of $16.20, also with no growth. Recent trends show an average check ranging from $15.88 to $16.56.
Outlet count reflects brand reach, market penetration, and growth trajectory within its operating regions.
Rocky Rococo Pizza and Pasta has 31 outlets in Wisconsin and 1 outlet in Minnesota. The distribution reveals a concentration of outlets in Wisconsin, indicating its primary market, with Minnesota representing a smaller, potentially newer or expanding market for the brand.
Identifying key competitors helps understand the competitive landscape, benchmark performance, and refine strategies to differentiate and capture market share.
The top competitors for Rocky Rococo Pizza and Pasta, based on customer cross-visitation, are Culver's (17.75%), McDonald's (17.32%), Taco Bell (10.39%), Wendy's (7.36%), and Subway (7.36%). These brands attract a significant portion of Rocky Rococo's customer base, indicating potential overlap in target demographics and dining preferences.
Traffic workload analysis helps optimize staffing, manage resources, and tailor service to match peak and off-peak hours.
Peak traffic workload for Rocky Rococo Pizza and Pasta occurs between 11 AM and 6 PM, with the highest workload around 12 PM (67.09%) and 1 PM (66.28%). Traffic is minimal before 10 AM and after 9 PM, with virtually no activity between 12 AM and 7 AM. This highlights the need for adequate staffing and resource allocation during the lunch and dinner hours.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and improved customer engagement based on demographic preferences.
Rocky Rococo Pizza and Pasta's customer base shows high affinity among women (83 index) and men (114 index). Gen X (182 index) shows the highest affinity, while Gen Y (58 index) and Gen Z (47 index) show lower affinity. This suggests targeted marketing should focus on Gen X consumers, while strategies to engage Gen Y and Z may be needed.