Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Potbelly is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Potbelly performance in the United States and how they change over time
See what factors influence Potbelly performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Potbelly' competitors in the United States
An analysis of Potbelly' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Potbelly holds a leading market performance position at the 99th percentile. This signifies a strong competitive standing, indicating it outperforms most competitors. Its peers include Fleming's Prime Steakhouse & Wine Bar, Taqueria Taxco, HASHTAG INDIA, Pappasito's Cantina, Mambo Seafood, and The Lobster Pot, which share similar high rankings.
Customer satisfaction (CSAT) reflects loyalty and brand perception. Tracking CSAT helps identify areas for improvement and predict future growth.
Potbelly's overall CSAT is 66%, a 6 percentage point increase year-over-year. Arkansas shows the highest CSAT at 100%, while Florida has seen a decrease. Recent CSAT data shows a fluctuating trend from April to June 2025, indicating a need for ongoing monitoring.
Average check reveals customer spending habits and menu pricing effectiveness. Monitoring average check helps optimize revenue strategies.
Potbelly's overall average check is $16.70, a 3.6% decrease year-over-year. Wisconsin has the highest average check at $21.60. The trend from April to June 2025 shows fluctuations, suggesting potential seasonal or promotional influences on customer spending.
Outlet count indicates brand reach and market presence. Tracking outlet numbers helps assess expansion and regional dominance.
Potbelly has 114 outlets in Illinois, indicating its strongest market presence. Texas follows with 64 outlets. This data highlights the brand's geographical distribution and areas for potential growth in other states.
Competitor analysis identifies key players and customer preferences. Understanding cross-visitation helps refine competitive strategies.
McDonald's is the top competitor with a cross-visitation rate of 9.74%, followed by Starbucks at 7.09%. Chick-fil-A, Wendy's, and Chipotle Mexican Grill also attract Potbelly's customers. This indicates shared customer interests in quick-service and fast-casual dining options.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Potbelly experiences peak traffic between 10 AM and 7 PM, with the highest workload at 12 PM (69.62%). Traffic is minimal during early morning hours. This data supports strategic staffing and promotional timing to manage customer flow effectively.
Understanding consumer segments enables targeted marketing. Gender and generation insights refine messaging and product development.
Women have a strong affinity for Potbelly (index 82). Men have a high affinity for Potbelly (index 116). Gen Y (index 107) and Gen Z (index 104) show over-representation, suggesting targeted marketing could further engage these demographics. Gen X (index 93) are under-represented.