Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Feliz is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Feliz' competitors in the Mexico
An analysis of Pollo Feliz' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pollo Feliz is a leading brand in Mexico's Cafe & Restaurants industry, securing a top 1% market performance. This indicates a strong market position relative to competitors like Buffalo Wild Wings, Churrascaria Do Brasil, Ginos, Los Arbolitos de Cajeme, Sonora Grill, and Mr. Pampas, all positioned in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, affecting brand reputation and repeat business in the Cafe & Restaurants sector.
Pollo Feliz has an overall CSAT of 73%, a 2.5 percentage point increase year-over-year. CSAT varies by state, with Puebla at 92% (down 1.4pp), Guerrero at 85% (up 6.5pp), Morelos at 81% (up 8.1pp), Quintana Roo at 81% (up 17.6pp), and Chihuahua at 80% (up 12.9pp). Recent CSAT fluctuates, ranging from 67.89% to 76.41%.
Average check reveals customer spending per visit, vital for assessing revenue trends and pricing effectiveness in the Cafe & Restaurants market.
The overall average check for Pollo Feliz is 219.6 MXN, a 0.5% decrease year-over-year. By state, Baja California leads at 279.4 MXN, followed by Nuevo León (245.2 MXN), Puebla (239.3 MXN), Veracruz (236.3 MXN), and Chihuahua (233.9 MXN). The average check has recently fluctuated between 210.56 MXN and 227.54 MXN.
Outlet count indicates brand presence and expansion, key for market coverage and accessibility in the Cafe & Restaurants industry.
Pollo Feliz has the most outlets in Guanajuato (121), followed by Chihuahua (88), Jalisco (53), Veracruz (45), and Coahuila (41). Puebla has 38 outlets, Sonora 36, State of Mexico 33, and both Durango and Baja California each have 27 outlets.
Identifying top competitors helps understand market dynamics and customer preferences in the Cafe & Restaurants landscape.
Pollo Feliz's top competitors, based on customer cross-visitation, are Little Caesars Pizza (6.73%), KFC (5.55%), Carl's Jr. (5.16%), Starbucks (4.76%), and Domino's Pizza (4.71%). These brands are frequently visited by Pollo Feliz customers.
Traffic workload by hour helps optimize staffing and resource allocation to meet demand effectively in the Cafe & Restaurants industry.
Pollo Feliz experiences peak traffic between 11 AM and 4 PM, with the highest workload at 2 PM (62.38%-64.14%). Traffic gradually increases from 7 AM (0.36%) to reach its peak, then declines steadily into the night, reaching its lowest point between 1 AM and 6 AM (0.10%-0.13%).
Understanding consumer segments is important, it helps to target them by gender and generation, to optimize marketing and positioning strategies.
Pollo Feliz's customer base shows high affinity towards women (77%, delta -23.39) and men (116%, delta 15.69). Among generations, Gen X is highly represented (123%, delta 22.58), while Gen Y has average representation (98%, delta -2.44). Gen Z are under-indexed (31%, delta -69.24).