Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Thailand and how they change over time
See what factors influence Pizza Hut performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Thailand
An analysis of Pizza Hut' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut in Thailand holds a leading position with a market performance percentile of 99. This indicates a strong market standing. Performance peers include: ป้าบุญคาเฟ่, Jao Samut Seafood Pattaya (เจ้าสมุทร ซีฟู๊ด บุฟเฟต์ พัทยา), Mum Aroi Sriracha, Three Monkeys Restaurant, 99 Villa & Cafe, Mungkorn Seafood BBQ Buffet Phrakanong 499++.
Customer satisfaction reflects brand perception, driving loyalty and revenue growth through positive experiences and word-of-mouth.
Pizza Hut's overall customer satisfaction in Thailand is 87%, a significant increase of 30.7 percentage points year-over-year. Pathum Thani Province shows the highest satisfaction at 94%, while Chiang Mai Province has a lower satisfaction at 72%. Samut Prakan Province decreased -4.4pp.
Average check reveals spending habits, informing pricing and promotional strategies for revenue optimization and customer value.
The overall average check for Pizza Hut in Thailand is 381.9 THB, a slight decrease of 1.1% year-over-year. Rayong Province has the highest average check at 653.3 THB, while Samut Prakan Province is at 356.7 THB.
Outlet count signifies market presence and reach, influencing accessibility and brand visibility across different regions.
Pizza Hut has the most outlets in Pathum Thani Province (13), followed by Chon Buri and Nonthaburi Provinces (12 each). Khon Kaen Province has the fewest outlets among those listed (3).
Competitor analysis informs strategic positioning, highlighting competitive advantages and areas for improvement in offerings.
The top competitors for Pizza Hut in Thailand, based on cross-visitation, are Café Amazon (9.31%), KFC (7.24%), McDonald's (6.55%), Starbucks (5.86%), and The Pizza Company (5.17%).
Traffic workload patterns guide resource allocation, ensuring optimal staffing and service during peak hours to enhance efficiency.
Pizza Hut's traffic workload in Thailand peaks between 16:00 and 19:00 (4 PM and 7 PM), with the highest workload at 18:00 (6 PM). Traffic is minimal during the early morning hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences, improving engagement and ROI.
Women and Men shows 88% and 106% affinity. Gen X and Gen Y segments exhibit a higher affinity (109% and 107%, respectively) compared to the average consumer. Gen Z shows lower affinity(82%).