Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Portugal and how they change over time
See what factors influence Pizza Hut performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Portugal
An analysis of Pizza Hut' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance in Portugal is in the top 1% of Cafe & Restaurants brands, indicating a leading position. This signifies high customer preference. Performance peers, also at the 99th percentile, include A Padaria Portuguesa, Brasão, In Spring Noodle Bar, Breakfast Lovers Misericórdia, Starbucks and Garden Balthazar Caffe.
Customer satisfaction (CSAT) reflects brand perception, directly impacting loyalty and revenue. High CSAT scores correlate with positive customer experiences.
Pizza Hut's overall customer satisfaction in Portugal is at 57%, a 3.2 percentage point increase year-over-year. Aveiro (77%) and Lisbon (76%) show high CSAT, while Leiria (75%), Setúbal (64%) and Braga (57%) show lower CSAT.
Average check is crucial for understanding revenue per transaction, reflecting pricing strategy and customer spending habits in Cafe & Restaurants industry.
Pizza Hut's average check in Portugal is €15.9, up 2.9% year-over-year. Setúbal leads with €18.2, followed by Braga (€17.2) and Lisbon (€16.6), indicating varied spending across counties.
Outlet count indicates market presence and expansion strategy, influencing brand accessibility and revenue potential in Cafe & Restaurants industry.
Pizza Hut has 32 outlets in Lisbon, followed by Porto (26), Setúbal (10), and Faro (9). This distribution reflects Pizza Hut's strategic focus, with Lisbon having the highest concentration.
Analyzing competitors reveals market dynamics and helps refine strategies, especially cross-visitation rates showing shared customer base in Cafe & Restaurants.
McDonald's (20.42%) is the top competitor based on cross-visitation, followed by Burger King (11.07%), KFC (4.01%), Domino's Pizza (2.10%), and Telepizza (1.91%), indicating shared customer preferences.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation to improve customer service and operational efficiency in Cafe & Restaurants.
Pizza Hut's peak traffic occurs between 12:00 and 21:00, with the highest workload around 20:00 (60.78). Traffic is minimal between 1:00 and 7:00.
Understanding consumer segments by Gender and Generation allows for targeted marketing, improving engagement and brand resonance in Cafe & Restaurants.
Pizza Hut's customer base in Portugal shows 'Women' segment over-index at 84.00 while 'Men' segment have a high affinity index of 111.00. Among generations, 'Gen X' segment has an affinity index of 110.00. 'Gen Y' segment over-index at 93.00 and the 'Gen Z' segment over-index at 86.00.