Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Portugal and how they change over time
See what factors influence Domino's Pizza performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Portugal
An analysis of Domino's Pizza' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength & customer preference via foot traffic share, crucial for competitive assessment & strategic decisions.
Domino's Pizza in Portugal holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a substantial share of customer foot traffic compared to competitors in the Cafe & Restaurants industry. Performance peers like O castico restaurant, Honest Greens, Inova Foz, Churrasqueira Braza, 100 Montaditos and A Cevicheria, are within the same percentile range.
Customer Satisfaction reflects brand perception and loyalty, impacting retention and growth. Monitoring CSAT is vital for pinpointing areas for service enhancement.
Domino's Pizza in Portugal shows an overall CSAT of 62%, a decrease of 11.3 percentage points year-over-year. Satisfaction varies by county: Faro (90%) and Castelo Branco (78%) show high satisfaction with notable growth. However, Porto (58%), Coimbra (57%), and Setúbal (52%) show lower satisfaction and declines. The CSAT dynamic data indicates a decline from April to June 2025.
Average Check indicates customer spending habits. Monitoring this KPI is important to identify pricing and promotional effectiveness, and revenue trends.
Domino's Pizza in Portugal has an overall average check of 13.1 EUR, a 3.7% increase year-over-year. Average check values vary across counties: Setúbal and Faro have the highest at 14.6 EUR, while Leiria has the lowest at 12.3 EUR. Dynamic data shows the average check fluctuating between 12.92 EUR and 13.35 EUR from April to June 2025.
Outlet count reflects market reach and brand presence. This KPI is important to track geographic expansion and market coverage relative to competitors.
Domino's Pizza in Portugal has the highest number of outlets in Lisbon (25), followed by Porto (9), Setúbal (7), and Faro (5). Several counties, including Castelo Branco and Coimbra, have 3 outlets each, while Aveiro, Braga and Leiria have 2. Évora has 1 outlet. This distribution highlights key areas of operation.
Competitor analysis is important to refine strategies, identify market opportunities, and assess competitive threats, driving better market positioning and growth.
The top competitors for Domino's Pizza in Portugal, based on cross-visitation, are Burger King (13.85%), McDonald's (12.69%), Pizza Hut (4.23%), Telepizza (2.69%), and KFC (1.92%). This indicates a significant overlap in customer base with Burger King and McDonald's, suggesting direct competition for fast-food consumers.
Traffic Workload reveals peak hours and customer flow, critical for optimizing staffing, marketing efforts, and operational efficiency to meet demand.
Domino's Pizza in Portugal experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 8:00 PM, 9:00 PM, 8:00 PM and 8:00 PM. Traffic is minimal between midnight and 9:00 AM, suggesting that the business should focus its resources to match workload.
Understanding consumer segments is important to refine targeting and messaging. This enables tailored approaches that resonate with specific groups.
Domino's Pizza in Portugal shows a high affinity with women (89) and men (107). Gen X (99) has average affinity. Gen Y (85) is under-indexed, while Gen Z (165) shows a very high affinity. This indicates a strong appeal towards Gen Z consumers compared to the average consumer.