Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Portugal and how they change over time
See what factors influence McDonald's performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Portugal
An analysis of McDonald's' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Portugal holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile signifies a strong market presence, indicating greater customer preference and foot traffic compared to its peers like Burger King, Han Table Barbecue, Taco Bell, KFC, Poke House and Uma, all positioned at the 99th percentile. McDonald's is a leading brand within the industry.
Customer satisfaction reflects customer happiness, influencing loyalty and brand reputation, which directly impacts long-term success.
McDonald's in Portugal has an overall customer satisfaction of 59%, a decrease of 2.4 percentage points year-over-year. Satisfaction varies significantly by county, with Castelo Branco at 96% (+27.1pp) and Beja at 63% (+33.2pp) showing high growth, while Leiria is at 62% (-1.9pp). The CSAT dynamic data shows fluctuations between 53.29% and 63.40% from April to June 2025. There is a need for analysis and improvement.
Average check measures how much customers spend per visit, directly impacting revenue and profitability, and reflecting perceived value.
The average check for McDonald's in Portugal is 10.7 EUR, showing an increase of 5.6% year-over-year. Portalegre has the highest average check at 13.5 EUR. The average check dynamically increased from 10.50 EUR to 11.02 EUR between April and June 2025. This reveals a growing transaction size, demonstrating either higher prices or increased purchase volume.
Outlet count shows brand reach. More outlets typically mean more sales, market coverage and ease of access for customers.
McDonald's in Portugal has a substantial presence, with the highest number of outlets in Lisbon (62), followed by Porto (38), and Setúbal (21). Smaller counties like Castelo Branco have a lower count (4). This distribution indicates strategic focus on urban areas with denser populations to maximize reach.
Knowing top competitors helps a brand see where customers go other than them, and fine tune its market positioning and retention.
McDonald's customers in Portugal also frequently visit Burger King (11.80% cross visitation). Other competitors include Pastéis de Belém (2.28%), Pizza Hut (1.97%), KFC (1.75%), and 100 Montaditos (1.56%). Burger King is the main competitor for McDonald's.
Traffic patterns show when a brand is busiest. This helps with staffing, supply, and marketing to capture peak demand and manage slow times.
McDonald's in Portugal experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload at 1:00 PM (65.32%) and 9:00 PM (63.92%). Traffic is lowest between 3:00 AM and 7:00 AM. The daily workload is minimal from 3:00 AM to 7:00 AM, but there is an intense peak workload at 1:00 PM.
Consumer segments reveal who your customers are. These insights help create marketing that speaks to specific traits, boosting relevance and sales.
McDonald's customers in Portugal show high affinity towards Women (74%, -25.94 delta) and Men (117%, +17.48 delta). Among generations, Gen X shows high affinity (123%, +22.57 delta), while Gen Y (87%, -12.58 delta) and Gen Z (85%, -15.28 delta) are under-indexed. There is more Men and GenX, than Women, GenY and GenZ.