Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Portugal and how they change over time
See what factors influence KFC performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Portugal
An analysis of KFC' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Portugal holds a leading market performance percentile of 99, placing it in the top 1% of brands. This signals strong competitive positioning and customer preference. Peers such as Taco Bell, Poke House, Han Table Barbecue, Uma, McDonald's and Pasteis de Belem share similar performance.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, directly impacting revenue and long-term growth.
KFC's overall CSAT in Portugal is 72%, a significant 12.3 percentage point increase year-over-year. Guarda shows the highest satisfaction at 99%, with substantial growth also noted in Santarém (86%), Aveiro (82%) and Viseu (76%). The dynamic CSAT data shows fluctuations from April (77.78%) to June (71.70%) of 2025.
Average check reveals customer spending habits, informing pricing strategies and menu optimization for revenue maximization.
The overall average check for KFC in Portugal is €12.7, a 5.2% increase year-over-year. Leiria shows the highest average check at €17.2. Setúbal and Beja have average check of €16.4 and €16.5 correspondingly. The average check dynamic data displays values in the range from €12.44 to €13.03 between April and June of 2025.
Outlet count reflects brand reach and market penetration, indicating accessibility and potential revenue generation across regions.
KFC has the most outlets in Lisbon (17), followed by Porto (11) and Setúbal (10). Faro has 8, while Braga has 4. Santarém and Aveiro each have 3 outlets. Leiria and Coimbra has 2 outlets. Beja has one outlet, indicating varying levels of market penetration across Portuguese counties.
Identifying top competitors and cross-visitation patterns allows for strategic benchmarking and targeted marketing to capture market share.
McDonald's (17.82%) and Burger King (16.32%) are the top competitors for KFC in Portugal, based on cross-visitation data. Pizza Hut (3.94%), Taco Bell (3.56%) and Starbucks (2.63%) also show noticeable customer overlap.
Traffic workload by hour pinpoints peak times, allowing for efficient staffing and resource allocation to optimize customer service.
KFC in Portugal experiences peak traffic between 11:00 and 22:00, with the highest workload around 21:00 (62.37%). Traffic is minimal between midnight and 10:00, suggesting operational adjustments based on hourly demand.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies to maximize engagement and brand affinity.
KFC's customer base in Portugal shows a higher affinity among women (85) compared to men (110). Gen Z (145) shows the strongest affinity, followed by Gen Y (107), while Gen X (87) is under-indexed. The affinity indexes indicate the segments' relative representation.