Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Portugal and how they change over time
See what factors influence Burger King performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Portugal
An analysis of Burger King' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King is a leading brand in Portugal's Cafe & Restaurants sector, holding the 99th percentile. This high percentile indicates a strong market presence and customer preference, outperforming peers like McDonald's, Han Table Barbecue, Taco Bell, KFC, Poke House and Uma, each also at the 99th percentile. Burger King effectively captures a significant portion of customer visits within its industry.
Customer Satisfaction (CSAT) reflects brand perception. Tracking changes helps improve service and retain customers, directly impacting revenue.
Burger King's overall CSAT in Portugal is 59%, a decrease of 1.2 percentage points year-over-year. CSAT varies by county: Bragança (95%), Évora (78%), Viseu (72%), Porto (71%) show high satisfaction, while Braga (70%) is lower. This suggests a need to address service consistency across locations to enhance overall customer experience.
Average Check (transaction value) impacts revenue. Monitoring its trend reveals if customers spend more, crucial for profit strategies.
The average check for Burger King in Portugal is 12.1 EUR, a 5% increase year-over-year. Vila Real has the highest average check at 14.2 EUR. This rise suggests effective upselling or increased prices. Monitoring regional variations is important.
Outlet count indicates market reach. Growth signifies expansion, crucial for accessibility and revenue potential across locations.
Burger King's outlet distribution in Portugal is concentrated in Porto (46) and Lisbon (44), indicating key markets. Setúbal (16) and Braga (14) have fewer outlets, suggesting expansion opportunities. Coimbra and Castelo Branco have the least with 5. Strategic outlet placement enhances market penetration.
Competitor analysis shows market rivalry. Tracking cross-visitation reveals shared customers, aiding differentiation strategies.
Burger King's main competitor in Portugal is McDonald's (20.63% cross-visitation). Other competitors include KFC (2.80%), Pizza Hut (1.86%), Telepizza (1.41%) and A Padaria Portuguesa (1.29%). Understanding these shared customer patterns informs competitive strategies.
Traffic workload shows peak hours. Matching staffing to demand optimizes service, improving customer experience during peak times.
Burger King in Portugal experiences peak traffic between 11 AM and 10 PM, with the highest workload around 1 PM. Traffic is minimal between midnight and 10 AM. Staffing should align with peak hours to optimize customer service.
Segment analysis enables targeted marketing. Understanding gender and generation preferences improves ad relevance and ROI efficiency.
Burger King's customer base in Portugal shows a high affinity among Women (76%, under-indexed) and Men (116%, over-indexed). Generation affinity is seen among Gen X (104%, over-indexed), Gen Y (98%, under-indexed), and Gen Z (109%, over-indexed). These affinity indexes help tailor marketing.