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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Peri Peri Original is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Peri Peri Original performance in the United States and how they change over time
See what factors influence Peri Peri Original performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Peri Peri Original' competitors in the United States
An analysis of Peri Peri Original' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic within the Cafe & Restaurants industry.
Peri Peri Original's market performance is leading at the 98th percentile, meaning it outperforms most competitors. This top ranking indicates strong customer preference. Performance peers include Xalisko, BiBa's Italian Restaurant, Yukai Japanese & Seafood Buffet, Luciano's Pizza, Orleans, and Fujiyama, all in the same high-performing range.
Customer satisfaction is crucial for brand loyalty and revenue, providing insights into service quality and areas needing improvement to retain customers.
Overall customer satisfaction for Peri Peri Original is 82%, a decrease of 9 percentage points year-over-year. Maryland shows a CSAT of 85%, while Virginia is at 74%. The downward trend suggests a need to investigate and address factors impacting customer experience in both states.
Average check reflects customer spending habits, crucial for revenue forecasting and menu optimization to maximize profitability per transaction.
The overall average check for Peri Peri Original is $21.30, a 21.7% decrease year-over-year. Virginia's average check is $24.50, while Maryland's is $19.00. The decline indicates a need to understand changing customer spending behavior and adjust pricing strategies.
Number of outlets indicates brand's market presence and expansion, reflecting accessibility and growth potential within the Cafe & Restaurants industry.
Peri Peri Original has 6 outlets in both Virginia and Maryland. This consistent number suggests a stable presence in these states, without recent expansion or contraction within the analyzed period.
Understanding competitors is vital for strategic positioning, revealing market dynamics and opportunities to differentiate and attract more customers.
Peri Peri Original's top competitors based on cross-visitation are McDonald's and Chick-fil-A (both at 8.62%), followed by Dunkin' (6.90%), First Watch (5.17%), and Rita's Italian Ice & Frozen Custard (3.45%). These insights highlight key brands attracting similar customer segments.
Analyzing traffic workload by hours helps optimize staffing, promotions, and resource allocation to meet peak demand and improve customer experience.
Peri Peri Original experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6-7 PM (57.79%-59.88%). Traffic is minimal from midnight to 10 AM, indicating the need to focus resources and promotions during peak hours.
Consumer segment analysis helps tailor marketing, identify high-potential groups, and understand customer preferences to boost engagement and brand loyalty.
Peri Peri Original's customer base shows a high affinity among women (Index 79), while men are over-represented (Index 118). Gen X (Index 142) has a significantly higher affinity compared to Gen Y (Index 95) and Gen Z (Index 104), indicating the need for tailored marketing strategies.