Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pepe's Mexican Restaurant is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pepe's Mexican Restaurant performance in the United States and how they change over time
See what factors influence Pepe's Mexican Restaurant performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pepe's Mexican Restaurant' competitors in the United States
An analysis of Pepe's Mexican Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Pepe's Mexican Restaurant holds a leading market position with a 99th percentile ranking. This signifies that it outperforms 99% of its competitors in foot traffic, reflecting strong customer preference. Performance peers include Corky's Kitchen & Bakery, Azotea Cantina, Taco Fuego, Geno's Steaks, Taste of Punjab and Colectivo.
Customer satisfaction reflects the health of the customer relationship, indicating loyalty and likelihood of repeat business and positive word-of-mouth.
Pepe's Mexican Restaurant shows a 72% overall customer satisfaction, a significant 7.7 percentage point increase year-over-year. Satisfaction varies by state, with Texas at 95%, Illinois at 74%, Indiana at 65%, and California at 58%. This indicates areas for improvement, especially in California.
Average check is a key performance indicator for assessing customer spending habits and revenue generation per transaction.
Pepe's Mexican Restaurant's overall average check is $26.60, an 8.5% increase year-over-year, suggesting increased customer spending. Average check varies by state: Indiana leads at $29.10, followed by Illinois at $27.20, and California at $16.30. This data suggests regional pricing or menu strategy variations.
Number of outlets reflects brand reach and potential market penetration, indicating growth and accessibility to customers.
Pepe's Mexican Restaurant has a concentrated presence in Illinois with 22 outlets, followed by Indiana with 7, California and Louisiana with 2 each, and Texas with 1. This distribution shows expansion opportunities in states with fewer outlets.
Competitor analysis identifies key players vying for the same customer base, informing competitive strategies and differentiation efforts.
Pepe's Mexican Restaurant's customers also frequently visit McDonald's (14.77%), White Castle (8.44%), Burger King (6.75%), Chili's Grill & Bar (4.64%), and Culver's (4.22%). These brands represent indirect competition, offering insights into customer preferences beyond Mexican cuisine.
Traffic workload analysis by hour reveals peak and off-peak periods, enabling efficient staffing and resource allocation to meet customer demand.
Pepe's Mexican Restaurant experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (60.44%). Traffic is minimal before 10:00 AM and after 10:00 PM, indicating opportunities for targeted promotions during off-peak hours.
Understanding consumer demographics enables targeted marketing efforts and product development to resonate with key customer groups.
Pepe's Mexican Restaurant's customer base shows a high affinity among women (index 96) and men (index 103). Gen X has a significantly high affinity (index 153), while Gen Y (index 59) and Gen Z (index 84) are under-indexed, suggesting opportunities to tailor offerings and marketing to appeal to younger generations.