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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pelican's SnoBalls is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pelican's SnoBalls' competitors in the United States
An analysis of Pelican's SnoBalls' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Pelican's SnoBalls has a MARKET PERFORMANCE percentile of 99, indicating a leading position in the Cafe & Restaurants industry in the United States. This shows a strong market presence relative to competitors like Eataly, Inchin's Bamboo Garden, Hwy 55 Burgers Shakes & Fries, Gino's East, Bar Siena, and Jerk House Caribbean Restaurant, which are in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT indicates positive experiences.
Pelican's SnoBalls has an overall CSAT of 82%, a slight decrease of 1.5 percentage points year-over-year. California shows the highest CSAT at 94%, while other states like Florida (90%) and Tennessee (85%) also have high satisfaction levels. North Carolina (83%) and Georgia (81%) show increases. CSAT declined between April and May 2025, but then recovered between May and June.
Outlet count indicates brand reach and growth. More outlets can increase market presence and accessibility to customers.
Pelican's SnoBalls has 57 outlets in North Carolina, the most of any state. South Carolina follows with 37 outlets, then Georgia (18), Florida (15), and Tennessee (11). Pennsylvania, Alabama, and Kentucky each have 4 outlets, and Texas and Virginia have 3 each, reflecting varied distribution.
Identifying competitors helps understand market dynamics and customer choices, informing strategies to gain an edge.
Pelican's SnoBalls customers also frequently visit McDonald's (15.59%), Chick-fil-A (9.62%), Dunkin' (7.46%), Wendy's (7.30%), and Burger King (5.80%). These are top competitors for the brand.
Traffic workload shows peak hours, optimizing staffing and resources. Understanding customer traffic helps manage operations.
Pelican's SnoBalls experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest activity between 4:00 PM and 6:00 PM. Traffic is minimal during early morning hours.
Consumer segment analysis informs targeted marketing. Tailoring to gender and generation enhances engagement and effectiveness.
Women show a high affinity (index of 124) for Pelican's SnoBalls, while men have a lower affinity (index of 80). Gen Z has the highest affinity (index of 143), followed by Gen X (index of 100) and Gen Y (index of 91).