Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Paul's Homemade Ice-cream is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Paul's Homemade Ice-cream performance in the South Africa and how they change over time
See what factors influence Paul's Homemade Ice-cream performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Paul's Homemade Ice-cream' competitors in the South Africa
An analysis of Paul's Homemade Ice-cream' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference via brand's share of foot traffic within the Cafe & Restaurants industry.
Paul's Homemade Ice-cream is in the top 3% with a percentile of 97, indicating a leading market position in South Africa. Competitors like Bird & Co, Fleisherei Bistro, De Kelder Restaurant, The Blockman, Seaweed & Salt Kalk Bay and Surf Riders cafe share a similar high-performance tier.
Customer Satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Increased CSAT suggests better customer experience and stronger brand affinity.
Paul's Homemade Ice-cream boasts an 83% customer satisfaction rate in South Africa, a significant 16.8 percentage point increase year-over-year in Gauteng. This suggests improved customer experiences and brand loyalty, positively influencing brand perception.
Number of outlets indicates market reach and expansion. Growth suggests brand popularity, while location data informs distribution and strategic planning.
Paul's Homemade Ice-cream operates 14 outlets in Gauteng, South Africa. This shows a limited, concentrated presence within the region, potentially indicating room for expansion or strategic focus.
Competitor analysis helps identify market threats/opportunities. Understanding cross-visitation reveals customer preferences and informs competitive strategies.
McDonald's leads in cross-visitation (20%) among Paul's Homemade Ice-cream customers, followed by Wimpy, KFC, and Spur (11.43% each), and tashas (8.57%). This highlights key competitors attracting similar customer segments.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and improved customer experience.
Paul's Homemade Ice-cream experiences peak traffic between 12:00 and 17:00, with the highest workload at 16:00 (51.71%). Activity significantly declines after 18:00, allowing for targeted resource adjustments.
Understanding consumer segments tailors marketing, optimizing ROI. Gender/generation insights refine messaging, boosting engagement and brand loyalty.
Women show high affinity (91 index) while Men over-indexed (107 index) for Paul's Homemade Ice-cream. Also, Gen X consumers exhibits very strong affinity (299 index), all segments being over-represented in Paul's Homemade Ice-cream customer base.