Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
O Matuto is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence O Matuto performance in the Brazil and how they change over time
See what factors influence O Matuto performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of O Matuto' competitors in the Brazil
An analysis of O Matuto' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
O Matuto, with a market performance of 99 in Brazil's Cafe & Restaurants industry, is a leading brand. This percentile places O Matuto in the top 1%, indicating a strong market presence compared to its competitors, including Sorveteria Millena, Hioki Sushi São José, Taki Sushi São Roque, Pizzaria Bianca - Desde 1977, Pizza Prime, and De Boa Pizzas Artesanais, which are in the same percentile range.
Customer satisfaction (CSAT) shows brand's success in meeting customer needs, driving loyalty, and positive word-of-mouth, impacting long-term growth.
O Matuto's overall customer satisfaction is 87%, a 12.8 percentage point increase year-over-year. This indicates a strong and improving customer sentiment. The Southeast Region mirrors this with 87% CSAT. The CSAT dynamic data shows fluctuations between 84.91% and 90.71% from April to June 2025, with highest satisfaction in May.
Average check reflects customer spending per visit, revealing pricing strategy effectiveness and customer willingness to spend, influencing revenue.
O Matuto's overall average check is 199.8 BRL, a 23.6% increase year-over-year. This suggests customers are spending more per visit. The Southeast Region's average check is also 199.8 BRL. Average check dynamic data varied between 197.05 BRL and 202.19 BRL from April to June 2025.
Number of outlets indicates brand's market presence and reach, affecting accessibility and convenience for customers, driving overall revenue.
O Matuto has 19 outlets in the Southeast Region. This indicates a concentrated presence in this region, but more data required to analyze if this number is optimal for the brand.
Competitor analysis identifies key rivals and customer overlap, informing strategic positioning and differentiation to gain competitive advantage.
O Matuto's customers also frequent McDonald's (14.06%), Burger King (5.31%), Outback Steakhouse (5.31%), Madero (3.44%), and Nico Paneteria (2.5%). This indicates shared customer base, requiring O Matuto to strategically differentiate itself from these competitors to retain and attract customers.
Traffic workload analysis shows peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
O Matuto experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (54.01%). There is minimal traffic between midnight and 9:00 AM. This data indicates when O Matuto should focus its resources and staffing to meet customer demand effectively.
Consumer segment analysis enables targeted marketing by understanding demographics, tailoring messaging to resonate with specific groups for increased engagement.
O Matuto's customer base shows high affinity towards women (73). The affinity index for men is 121. Among generations, Gen X are overrepresented (153), indicating a high affinity, while Gen Y are underrepresented (68). Marketing may consider targeting or better engaging segments with lower affinity.