Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Prime is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Prime performance in the Brazil and how they change over time
See what factors influence Pizza Prime performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Prime' competitors in the Brazil
An analysis of Pizza Prime' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Prime, with a 99th percentile, is a leading brand in Brazil's Cafe & Restaurants industry. This strong market performance signifies high customer preference compared to peers like Pizzaria Bianca, Bruttu's Burger, and Rancho do Léo.
CSAT measures customer happiness, directly impacting loyalty and revenue. High CSAT scores indicate a brand's success in meeting or exceeding customer expectations.
Pizza Prime's overall CSAT is 86%, up 1.6pp year-over-year. The Southeast Region shows the highest CSAT at 90%, while the Central-West Region lags at 64% with a significant decrease. This data suggests targeted improvements are needed in specific regions.
Average check reflects spending per transaction, crucial for revenue optimization. Monitoring trends helps tailor offerings and pricing strategies for profitability.
Pizza Prime's overall average check is 71.1 BRL, a 3.5% decrease year-over-year. The South Region shows the highest average check at 82.9 BRL. This may indicate the need to re-evaluate pricing and promotions across different regions.
Outlet count indicates market presence and growth potential. Expansion in key regions can amplify brand reach and customer accessibility.
Pizza Prime has a total of 49 outlets in Brazil. The Southeast Region dominates with 35 outlets, followed by the South Region with 10. Expansion opportunities exist in the North and Central-West regions.
Identifying key competitors helps refine strategies and differentiate the brand. Tracking cross-visitation reveals customer preferences and competitive landscape.
Pizza Prime's customers also frequently visit McDonald's (8.86%), Burger King (5.70%), and Outback Steakhouse (3.80%). This indicates competition with major fast-food and casual dining chains in Brazil.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Pizza Prime experiences peak traffic between 18:00 and 22:00, with the highest workload at 20:00 (62.65%). Minimal activity occurs between 0:00 and 10:00, suggesting a focus on dinner and late-night service.
Analyzing consumer segments informs targeted marketing. Understanding affinity helps tailor strategies and positioning for maximum impact.
Pizza Prime shows high affinity with Women (84) and Men (112). Gen Y segment is highly overrepresented, with an affinity index of 170. Marketing efforts should leverage these insights.