Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Madero is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Madero performance in the Brazil and how they change over time
See what factors influence Madero performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Madero' competitors in the Brazil
An analysis of Madero' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Madero holds a leading market performance with a percentile of 99, placing it in the top 1% of Cafe & Restaurants brands in Brazil. This indicates a strong competitive position, reflected by peers like Tendall Grill, The Best Açaí, Tutto Nhoque, Café Cultura, Restaurante Marius Degustare, and Frango Assado, all positioned at the 99th percentile.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Madero's overall customer satisfaction (CSAT) is 51%, a decrease of 6.7 percentage points year-over-year. Regional CSAT varies, with the North Region showing the lowest (41%) and Northeast and South Regions achieving the highest (56%). The Southeast Region stands at 47%. The data indicates areas for targeted improvements in customer experience.
Average check reflects customer spending per visit, vital for revenue analysis and pricing strategy optimization.
Madero's overall average check is 93.50 BRL, a 4.3% increase year-over-year. Regional variations exist, with the North and Northeast Regions at 109.60 BRL and 109.40 BRL respectively. The Southeast Region shows 94.90 BRL and the South Region shows 88.60 BRL. This suggests differing spending habits across regions.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility for customers.
Madero has a significant presence in Brazil, with 107 outlets in the Southeast Region. The South Region has 53 outlets, while the Central-West Region has 16. The Northeast Region accounts for 8, and the North Region has 3 outlets. This distribution highlights the brand's concentration in the Southeast and South.
Competitor analysis identifies key players, informing strategies to gain market share and differentiate the brand effectively.
Madero's top competitors based on customer cross-visitation include McDonald's (17.54%), Outback Steakhouse (8.37%), Coco Bambu (6.36%), Burger King (5.94%), and Niigata Sushi Vila Leopoldina (4.56%). McDonald's shows notably higher cross-visitation, suggesting it is a primary alternative for Madero's customers.
Traffic workload shows peak hours, crucial for staffing and resource allocation to meet customer demand efficiently.
Madero experiences peak traffic workload between 11:00 AM and 10:00 PM, with highest traffic around 8:00 PM, while workload is minimal from midnight to 10:00 AM. Staffing and promotions should align with these peak hours to maximize customer satisfaction and revenue.
Understanding consumer segments allows targeted marketing, tailoring strategies to resonate with specific groups for better engagement.
Madero's consumer base shows a higher affinity for women (82%) compared to men (114%). Gen X demonstrates a high affinity (113%), while Gen Y is at 100% and Gen Z is under-indexed (62%). This data informs targeted marketing and product strategies aligned with key consumer preferences by gender and generation.