Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
New China is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence New China performance in the United States and how they change over time
See what factors influence New China performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of New China' competitors in the United States
An analysis of New China' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
New China's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This signifies a high degree of customer preference and competitive strength. Performance peers in the same percentile range include Big Ed's, Aunt Kates, Santera Billings, Rosario's Peruvian Restaurant, U.S. Egg, and The Setai.
Customer satisfaction (CSAT) reflects brand perception. It helps gauge loyalty and identify areas for improvement to enhance customer experience.
New China's overall CSAT is 48%, a decrease of 22.3 percentage points year-over-year. CSAT varies by state, with Texas showing the highest at 92% and Virginia the lowest at 33%. This indicates significant regional differences in customer perception that New China should investigate and address. The upward trend in CSAT from April to June 2025, as indicated in the dynamic CSAT data, suggests that ongoing efforts to improve customer experience may be proving fruitful.
Average check (Avg Check) reflects revenue per transaction, guiding pricing strategies and identifying customer spending patterns to boost profitability.
New China's overall average check is $22.60, a 24.9% increase year-over-year. Missouri has the highest average check at $21.30, while Arkansas shows $15.80, which can guide resource allocation. The average check values displayed a decrease from April to June of 2025.
Number of outlets indicates market presence. Analyzing distribution helps to assess reach and growth potential across different locations.
New China has varying numbers of outlets across states, with North Carolina and Missouri leading with 4 outlets each. Arkansas, California, West Virginia, and Georgia each have 1 outlet. Understanding this distribution aids in strategic expansion planning and resource allocation to optimize market coverage.
Understanding key competitors identifies direct threats. Analyzing cross-visitation reveals consumer preferences and competitive positioning.
McDonald's is the most cross-visited brand by New China's customers (17.07%). Hardee's, Sonic Drive-In, Burger King, and Wendy's each have a cross visitation of 7.32%. This insight into customer preferences for these brands provides valuable competitive context and informs strategies to differentiate New China.
Traffic workload indicates peak demand. Analyzing traffic patterns helps optimize staffing and resource allocation to improve customer service.
New China experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 59.45 around 5:00 PM. There is almost no traffic between midnight and 9:00 AM. These patterns inform staffing and operational decisions, allowing for efficient resource allocation during peak hours to maximize customer satisfaction and sales.
Understanding consumer segments allows tailored marketing. Gender and generational insights can improve targeting and optimize consumer engagement strategies.
New China's consumer base shows an equal distribution between women and men. Gen X is overrepresented (affinity index of 159), indicating a high affinity. Gen Y (66) and Gen Z (81) are underrepresented. This suggests New China resonates more strongly with Gen X than other generations, and marketing strategies should be adjusted to attract Gen Y and Gen Z.