Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nathan's Famous is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nathan's Famous performance in the United States and how they change over time
See what factors influence Nathan's Famous performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Nathan's Famous' competitors in the United States
An analysis of Nathan's Famous' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength, brand preference, and potential for growth in the Cafe & Restaurants industry.
Nathan's Famous is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates strong market share and customer preference relative to competitors like The Twisted Crab, Biaggi's Ristorante Italiano, The 14 peaks, Baby's Cheesesteak, Babe's Chicken Dinner House, and Sala'o Cuban Restaurant & Bar - Live music.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting revenue and long-term sustainability.
Nathan's Famous' overall CSAT is 59%, with a 3.9 percentage point increase year-over-year. CSAT varies by state: New York (64%) and New Jersey (61%) show higher satisfaction, while Florida (45%), Georgia (37%), and Nevada (36%) show lower satisfaction and declines, suggesting areas needing improvement.
Average check reflects spending per customer and indicates pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Nathan's Famous is $19.00 USD, a 7.8% decrease year-over-year. Nevada has the highest average check ($20.60 USD), while Georgia has the lowest ($13.20 USD). The decrease indicates potential shifts in menu item selection or pricing sensitivity.
Outlet count reflects brand reach, market penetration, and potential revenue generation capacity.
Nathan's Famous has the most outlets in New York (26), followed by New Jersey (17) and Florida (12). This distribution highlights key markets for the brand, with New York representing the strongest presence.
Identifying competitors through cross-visitation analysis informs competitive strategy and market positioning.
McDonald's (13.11%) is the top competitor of Nathan's Famous, based on cross-visitation. Other key competitors include Shake Shack (7.71%), Dunkin' (6.68%), Starbucks (6.68%), and Wendy's (5.40%). This indicates shared customer base and direct competition for market share.
Analyzing traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation.
Traffic workload at Nathan's Famous peaks between 11:00 AM and 7:00 PM (hod 11-19), with the highest traffic around 2:00 PM (hod 14) at 56.56. This data suggests the need for increased staffing and resource allocation during these peak hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring offers effectively.
Nathan's Famous' customer base shows a higher affinity towards Men (129) and Gen X (137) segments, indicating these groups are overrepresented among their customers. Women (66), Gen Y (81), and Gen Z (72) segments are underrepresented relative to the average consumer.