Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Murni Discovery is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Murni Discovery performance in the Malaysia and how they change over time
See what factors influence Murni Discovery performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Murni Discovery' competitors in the Malaysia
An analysis of Murni Discovery' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Murni Discovery holds a leading position in the Cafe & Restaurants industry in Malaysia with a market performance percentile of 99, placing it in the top 1%. This indicates strong customer preference and competitive strength. Performance peers include Choon Guan Hainan Coffee 1956 偆園茶餐室 1956, Serai @Paradigm Mall, Richiamo Coffee, PICARO, Mizakaya Japanese cuisine, and Flame & Fern Cafe.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repurchase rates.
Murni Discovery's overall CSAT stands at 63%, with a 2.6 percentage point increase year-over-year. Selangor shows a CSAT of 65% (up 2.1pp), while Kuala Lumpur has a CSAT of 60% (up 4.5pp). This indicates positive customer satisfaction trends, with improvements noted across key locations.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value.
Murni Discovery's overall average check is 26.5 MYR, a 9.4% decrease year-over-year. Selangor's average check is 27.5 MYR, while Kuala Lumpur's is 24.9 MYR. This suggests a need to examine factors influencing customer spending and regional differences.
Number of Outlets indicates brand reach and market penetration, impacting customer access and revenue potential.
Murni Discovery has 14 outlets in Selangor and 5 in Kuala Lumpur. This distribution highlights a stronger presence in Selangor, suggesting a strategic focus or higher market demand in that region.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Murni Discovery's top competitors based on cross-visitation are McDonald's (9.32%), ZUS Coffee (5.02%), KFC (5.02%), Starbucks (4.66%), and Q Bistro (3.58%). This reveals the brands that Murni Discovery customers also frequent, indicating potential areas for differentiation and competitive advantage.
Traffic Workload reveals peak hours, allowing for efficient staffing and resource allocation to optimize customer experience.
Murni Discovery experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (72.80%). Traffic is minimal between 0:00 and 7:00. This information enables targeted staffing and resource management during peak hours.
Consumer segments reveal demographic insights, guiding targeted marketing and product development efforts.
Women are overrepresented in Murni Discovery's consumer base, with an affinity index of 89.00. Men has affinity index of 108. Gen X has an affinity index of 70, Gen Y's is 115 and Gen Z's is 91. This highlights key demographic groups and their engagement levels with the brand.