Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mrs. Fields is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mrs. Fields performance in the United States and how they change over time
See what factors influence Mrs. Fields performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mrs. Fields' competitors in the United States
An analysis of Mrs. Fields' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Mrs. Fields' market performance is at the 99th percentile, indicating a leading position. This signifies a strong market presence and high customer preference relative to competitors like Bambu Desserts & Drinks, Mayflower Seafood Restaurant, Sushi Rakkyo, Federales Fulton, Village Baker and HUMO COCINA MEXICANA, all at the same 99th percentile.
Customer satisfaction is crucial. High CSAT correlates with loyalty, repeat business, and positive word-of-mouth, impacting long-term revenue and brand reputation.
Mrs. Fields shows an overall customer satisfaction of 84%, a significant increase of 28.6 percentage points year-over-year. Illinois shows a CSAT of 95%, a 19 percentage points increase. The dynamic data indicates fluctuating CSAT values between April and June 2025, with a peak in June.
Outlet count indicates brand reach and market presence. It reflects expansion strategy and potential revenue generation across different locations.
Mrs. Fields has 25 outlets in California, representing the largest concentration. Illinois has 13 outlets, while Florida, New York and Michigan each have 5. New Jersey has 4 outlets, Louisiana and Nevada each have 3, and Massachusetts and Texas each have 2 outlets.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and differentiation efforts to gain a competitive edge.
Mrs. Fields' customers also visit Chick-fil-A and Starbucks (8.11% cross-visitation). Taco Bell, Waffle House and Cracker Barrel Old Country Store has 5.41% cross-visitation. This indicates shared customer interests and potential competitive overlaps.
Analyzing traffic workload helps optimize staffing, inventory, and promotions, ensuring efficient operations and customer satisfaction during peak hours.
Traffic workload for Mrs. Fields peaks between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (53.68). Traffic is minimal from midnight to 6:00 AM. This data suggests optimal staffing during peak afternoon hours.
Understanding consumer segments informs targeted marketing, improving engagement. Gender and generation insights guide relevant messaging and product development.
Women (97) is nearly as represented as men (103). Gen X (129) and Gen Y (104) are highly engaged compared to the average consumer. Gen Z (95) shows slightly less engagement.