Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MOS Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MOS Burger performance in the Taiwan and how they change over time
See what factors influence MOS Burger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of MOS Burger' competitors in the Taiwan
An analysis of MOS Burger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
MOS Burger holds a leading position with a 99th percentile in Taiwan's Cafe & Restaurants industry. This signifies a strong market presence, indicating high customer preference and competitive strength. Performance peers in the same percentile range include KFC, 陶板屋, Oh my!, 五鮮級鍋物專賣, 麥味登 and Moon Moon Food.
Customer satisfaction reflects brand perception, directly influencing loyalty and long-term revenue streams.
Overall customer satisfaction for MOS Burger in Taiwan is 52%, a decrease of 3.6 percentage points year-over-year. Satisfaction varies by city, with Changhua City at 81%, Luodong at 78%, and Chiayi at 75% showing high satisfaction, while Pingtung City shows decrease, signalling localized issues.
Average check reveals customer spending habits and pricing power, vital for revenue optimization.
The average check for MOS Burger in Taiwan is 202.4 TWD, a 6.4% increase year-over-year. Taichung leads with 237 TWD, indicating higher spending per customer, while Kaohsiung has the lowest at 197.2 TWD. This signifies potential pricing strategy efficacy.
Outlet count indicates market reach, directly impacting accessibility and brand visibility.
MOS Burger has 105 outlets in Taipei, dominating its presence in Taiwan. New Taipei follows with 54 outlets. Fewer outlets in cities like Chiayi (4) and Keelung (3) suggests opportunities for strategic expansion and increased market penetration.
Understanding competitors helps refine strategy, identify opportunities, and defend market share.
McDonald's (13.00%) and Starbucks (8.74%) are the top competitors visited by MOS Burger customers in Taiwan, indicating significant overlap in customer base. Ba Fang Yun Ji (3.46%), Sushiro (2.84%), and Louisa Coffee 路易莎咖啡 (2.40%) also compete for customer attention.
Traffic workload shows peak hours, allowing for efficient staffing and resource allocation.
MOS Burger's peak traffic workload occurs between 11 AM and 6 PM in Taiwan, with highest activity around noon (60.65). The early morning hours (1-5 AM) show minimal activity. This data allows for targeted staffing and marketing strategies during peak periods.
Analyzing consumer segments allows targeted marketing, enhancing relevance and campaign effectiveness.
MOS Burger's customer base in Taiwan shows higher affinity for women (89) compared to men (111). Generation X (113) shows stronger affinity compared to Gen Y (99) and Gen Z (85), suggesting targeted campaigns may be effective.