Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
麥味登 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence ��味登 performance in the Taiwan and how they change over time
See what factors influence ��味登 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of ��味登' competitors in the Taiwan
An analysis of ��味登' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference.
麥味登's market performance is in the top 1% in Taiwan's Cafe & Restaurants industry, positioning it as a leading brand. This high percentile demonstrates strong market presence compared to peers like Wagyu Shabu, Oh my!, 阿蓮牛肉湯-台南公園店, KFC, Q Burger and MOS Burger.
Customer satisfaction reflects brand perception, impacting loyalty, advocacy, and revenue. Tracking changes identifies areas for improvement.
麥味登's overall customer satisfaction is 77%, a decrease of 4.7 percentage points year-over-year. Satisfaction varies by city, with Pingtung City at 93% (down 7pp) and Keelung at 92% (up 6.2pp), indicating regional differences in customer experience. There is negative trend in May and June 2025.
Average check reveals customer spending habits, influencing revenue. Monitoring its change aids in pricing strategies and promotional effectiveness.
麥味登's average check is 146.6 TWD, a 2.9% increase year-over-year. Average check varies by city, with Kaohsiung at 180.2 TWD and Taipei at 141.2 TWD, showcasing regional spending differences. There is a spike in average check in June 2025.
Outlet count indicates brand reach and market penetration. Changes reflect expansion or contraction strategies and business growth.
麥味登 has the most outlets in Taoyuan City (55), followed by Taipei (42) and Kaohsiung (39). The number of outlets indicate the chain's presence in different regions of Taiwan. This data shows geographic distribution of the brand.
Understanding competitors is crucial for strategic positioning. Identifying shared customers reveals direct rivals and competitive intensity.
麥味登's top competitors based on cross-visitation are McDonald's (6.44%), Starbucks (3.53%), and MOS Burger (2.05%). This indicates that customers who visit 麥味登 also frequent these establishments, making them key competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours to maximize sales.
麥味登 experiences peak traffic between 8 AM and 11 AM, with the highest workload at 9 AM (54.94%). Traffic workload is minimal between 8 PM and 5 AM, suggesting limited or no activity during these hours. The chain is mostly active in the morning.
Consumer segments reveal demographic preferences, allowing targeted marketing. Understanding gender and generational mix informs customized strategies.
麥味登's customer base shows high affinity towards women (110 index) and Gen Z (137 index). This indicates that women and Gen Z are overrepresented among 麥味登's customers compared to the average consumer in Taiwan. Men have index 90 and Gen Y 89 - which means that those segments are underrepresented.