Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Taiwan and how they change over time
See what factors influence Starbucks performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Taiwan
An analysis of Starbucks' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting its competitive strength and customer preference in the Cafe & Restaurants industry.
Starbucks in Taiwan holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive standing. Other Cafe & Restaurants brands with a similar position include '店', 'Ba Fang Yun Ji', 'Chin Huajiao', 'Shu Lan Restaurant', 'McDonald's', and 'Pizza Hut', all at the 99th percentile.
Customer satisfaction (CSAT) reflects brand health, loyalty, and service quality, directly impacting repurchase rates and overall business growth.
Starbucks in Taiwan has an overall CSAT of 67%, a decrease of 3.1 percentage points year-over-year. Puli Township shows the highest CSAT at 97% with a significant growth of 55.9 percentage points, while Wandan has the lowest at 84% with a decline of 12.8 percentage points. The CSAT has fluctuated between 64.81% and 67.23% from April to June 2025.
Average check (transaction value) reveals customer spending habits and pricing effectiveness, influencing revenue and profitability.
The average check for Starbucks in Taiwan is 214.6 TWD, a 1% decrease year-over-year. Toufen has the highest average check at 287.5 TWD. Average check has varied from 211.59 TWD to 216.27 TWD between April and June 2025, showing slight fluctuations in customer spending over time.
Outlet count indicates brand presence and accessibility, driving market penetration and customer convenience across different cities.
Starbucks in Taiwan has the highest number of outlets in Taipei (135), followed by New Taipei (77) and Taichung (69). These numbers reflect Starbucks' strategic focus on urban centers to maximize customer reach. There are no growth values provided, so no change in the amount of outlets can be determined.
Understanding competitor visitation patterns helps refine marketing strategies and identify areas for competitive advantage and customer retention.
McDonald's is the most frequently visited competitor by Starbucks customers in Taiwan, with a cross-visitation rate of 12.72%. Other key competitors include MOS Burger (3.09%), Ba Fang Yun Ji (2.63%), Louisa Coffee 路易莎咖啡 (2.54%), and 店 (2.24%).
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to enhance customer service during busy periods.
Starbucks in Taiwan experiences peak traffic workload between 9 AM and 6 PM, with the highest workload at 2:00 PM (68.67). Traffic is minimal between midnight and 5 AM. Data showcases that the brand should focus their workforce at the specified peak.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing engagement and brand relevance with specific demographic groups.
Starbucks in Taiwan shows high affinity with Men (114) and overrepresentation with Gen X (144), indicating potentially strong brand loyalty or specific interest from these groups. Conversely, Gen Z (30) demonstrates under-representation. Value for Women is 87, which means it is underrepresented compared to an average consumer.