Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Taiwan and how they change over time
See what factors influence KFC performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Taiwan
An analysis of KFC' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Taiwan holds a leading market position with a 99th percentile ranking. This indicates very strong customer preference. Peers like Oh my!, MOS Burger, 麥味登, 陶板屋, Wagyu Shabu, and 五鮮級鍋物專賣 share similar high performance.
CSAT reflects customer happiness. Tracking cities with high CSAT helps refine service strategies and boost loyalty.
KFC's overall customer satisfaction (CSAT) in Taiwan is at 60%, up 4.5 percentage points year-over-year. Douliu City has the highest CSAT at 77%, with Changhua City showing the biggest growth at 21.4 percentage points.
Average check indicates spending per customer. Higher values suggest premium offerings or upselling success. Tracked by location to see difference in spending.
KFC's overall average check in Taiwan is 297.6 TWD, an 8.2% increase year-over-year. Huatan Township has the highest average check at 490.5 TWD. Hsinchu's average check is 437.5 TWD.
Outlet count indicates market presence. More outlets boost accessibility and brand visibility, and shows where it is more popular.
KFC has 21 outlets in New Taipei, indicating its strongest market presence. Taoyuan City has 13 outlets, while Kaohsiung and Tainan have 12 and 11 outlets, respectively.
Competitor analysis identifies key rivals. Cross-visitation data shows shared customers, revealing competitive overlap and opportunities.
McDonald's is KFC's primary competitor, with a cross-visitation rate of 13.97%. Starbucks has a cross-visitation rate of 6.68%. MOS Burger has a cross-visitation rate of 2.35%.
Traffic workload shows peak hours. This helps optimize staffing and resource allocation for better service and efficiency.
KFC's traffic workload peaks between 17:00 and 19:00, reaching its highest point at 18:00 (74.80). Traffic is minimal between 0:00 and 6:00.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better customer engagement.
Women are overrepresented in KFC's customer base (91 affinity Index). Gen X shows high affinity (174 affinity Index) while Gen Y are underrepresented (51 affinity Index).