Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MOKA is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence MOKA performance in the United States and how they change over time
See what factors influence MOKA performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of MOKA' competitors in the United States
An analysis of MOKA' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MOKA, a Cafe & Restaurants brand in the United States, holds a market performance percentile of 97, indicating a leading position. This means MOKA outperforms 97% of its peers, demonstrating strong market presence. Performance peers include El Ranchito, The Lighthouse Restaurant & Lounge, OVR-EZE, Bandido Taqueria Mexicana, Tacos El Patron, and Raven.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and positive word-of-mouth, impacting long-term revenue.
MOKA's overall customer satisfaction (CSAT) is 77%, a decrease of 10.5 percentage points year-over-year. Illinois shows a CSAT of 91% (down 3.9pp), Wisconsin 75% (down 7.7pp), and Minnesota 61% (down 23.3pp). The trend shows fluctuation across the months, with a peak in May 2025. Declining CSAT trends in each location require attention to improve customer experience.
Average check reveals customer spending habits and pricing strategy effectiveness, directly influencing revenue per transaction.
MOKA's overall average check is $7.70, a 24.3% increase year-over-year. Illinois has an average check of $10.00, while Wisconsin's average check is $6.50. The trend shows average check fluctuating across the months. The increase in average check indicates higher spending per customer.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and potential customer base.
MOKA has 13 outlets in Wisconsin, 4 in Minnesota, and 2 in Illinois. Outlet distribution indicates a stronger presence in Wisconsin, while Illinois has the fewest locations.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance differentiation and market share.
MOKA's top competitors based on customer cross-visitation are Culver's and McDonald's (12%), followed by Taco Bell and Starbucks (8%), and Chipotle Mexican Grill (5.33%). These brands represent popular alternatives for MOKA's customers, influencing competitive strategies.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service.
MOKA's peak traffic workload occurs between 8:00 AM and 10:00 AM, reaching a maximum workload of 62.86% at 9:00 AM. Traffic is minimal between 7:00 PM and 5:00 AM. This data informs staffing and operational adjustments for peak and off-peak hours.
Understanding consumer demographics enables targeted marketing, tailored product offerings, and improved customer engagement strategies.
MOKA's customer base shows an affinity index of 106 for Women and 95 for Men, indicating a slight over-representation of women. Gen X has an affinity index of 103, Gen Y 82, and Gen Z 151, suggesting Gen Z is significantly over-represented, while Gen Y is under-represented. These insights inform targeted marketing and product development.