Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MilkShake Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MilkShake Factory performance in the United States and how they change over time
See what factors influence MilkShake Factory performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of MilkShake Factory' competitors in the United States
An analysis of MilkShake Factory' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, showing its competitive strength and customer preference in the cafe & restaurant industry.
MilkShake Factory is a leading brand with a market performance percentile of 99 in the United States. This position indicates strong customer preference compared to its peers. Performance peers within the same percentile: Little Woodrow's, D'Amore's Pizza, Guapo's Restaurant, Peppermill Restaurant and Fireside Lounge, Mountain Pass Sports Bar, Au Cheval.
Customer satisfaction (CSAT) is a key indicator of brand perception, loyalty, and overall business health within the cafe & restaurant sector.
MilkShake Factory's overall CSAT is 91%, a slight decrease of 0.8 percentage points year-over-year. Pennsylvania shows high CSAT (92%), with significant growth (7.9pp), while Utah has lower CSAT (69%) and a decrease (-26.1pp). Monitoring CSAT trends over time reveals performance consistency and areas needing improvement.
Outlet count shows brand reach and expansion, crucial for market share and geographic presence in the cafe & restaurant industry.
MilkShake Factory has 17 outlets in the United States. Pennsylvania accounts for the majority (10), followed by Florida (2). North Carolina, Texas, Colorado, Michigan, and Utah each have 1 outlet. The distribution highlights key markets and potential expansion areas.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
McDonald's (4.74), Taco Bell (3.95), Chick-fil-A (3.95), Dunkin' (3.56), and Starbucks (2.77) are the top competitors MilkShake Factory's customers also visit. This cross-visitation data reveals customer choices and areas for MilkShake Factory to differentiate.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operations.
MilkShake Factory's traffic workload peaks between 17:00 and 20:00, reaching its highest point at 19:00 (61.10). Traffic is minimal during early morning hours. The data informs staffing and resource management during peak and off-peak times.
Understanding consumer segments is strategically important. Analyzing segments like Gender and Generation enables targeted marketing strategies.
MilkShake Factory's consumer base shows affinity: Women (104) and Gen Y (108) show high affinity, suggesting over-representation in the customer base. Gen Z (66) shows lower affinity, and Men are at 97. These insights help tailor marketing and positioning.