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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mi Ranchito is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mi Ranchito performance in the United States and how they change over time
See what factors influence Mi Ranchito performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mi Ranchito' competitors in the United States
An analysis of Mi Ranchito' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mi Ranchito, with a market performance of 99, is a leading brand (>=90). This high percentile means Mi Ranchito captures a significant share of customer visits compared to its peers. Performance peers in the same percentile range: Luckys 13 Pub, El Toro, Old Stove Brewing Co, Marty B's, 151 Coffee, Josh & John's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, and is crucial for sustained growth.
Mi Ranchito's overall CSAT is 78%, with a 5.5pp increase year-over-year, indicating improved customer sentiment. Nebraska shows the highest CSAT at 91% with a significant 28.4pp growth. Missouri has a declining CSAT at 67% with a -14.7pp change, needing attention.
Average check reflects spending per customer, directly impacting revenue. Tracking it identifies upselling opportunities and pricing effectiveness.
Mi Ranchito's overall average check is $21.1, up 5.6% year-over-year, indicating increased customer spending. Kansas has the highest average check at $22.3 USD with no growth. Missouri's average check is $13.9 USD with no growth, highlighting a potential area for improvement.
Outlet count indicates brand reach and market presence. Tracking it reveals expansion progress and potential for revenue growth.
Mi Ranchito has 7 outlets in Kansas, indicating its strongest presence there. California and Texas each have 2 outlets, while New York, Missouri, Nebraska, and Virginia each have 1. This distribution shows a concentration in the Midwest with opportunities for expansion.
Competitor analysis reveals key players, aiding strategic positioning. It identifies direct rivals and customer preferences for competitive advantage.
McDonald's (14.45%) is the top competitor with the highest cross-visitation from Mi Ranchito's customers, followed by Starbucks (6.94%), Wendy's (6.36%), Burger King (5.20%), and Chipotle Mexican Grill (5.20%). This highlights the quick-service restaurants that Mi Ranchito customers also frequent.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation. It optimizes operations to match customer demand effectively.
Mi Ranchito experiences peak traffic between 17:00 (5 PM) and 19:00 (7 PM), with the highest workload at 18:00 (6 PM) with 58.53. Traffic is also high during lunch hours 11:00 - 14:00 (11 AM - 2 PM). There is low traffic in the early morning hours.
Consumer segments help tailor marketing. Understanding gender and generation affinities enables targeted and efficient strategies for engagement.
Women show high affinity (119) compared to Men (84). Gen X demonstrates significant affinity (126), while Gen Y (76) and Gen Z (69) are under-indexed. Marketing strategies may focus on women and Gen X consumers.