Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mi Casita is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mi Casita performance in the United States and how they change over time
See what factors influence Mi Casita performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mi Casita' competitors in the United States
An analysis of Mi Casita' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, competitive strength and customer preference within the Cafe & Restaurants industry.
Mi Casita has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in the United States. This means the brand attracts a high share of customer traffic compared to its peers. Performance peers in a similar range (99) are Doug's Diner, Call Your Mother Deli, Ossobuco Miami, The VIG, Sweet Orange Pancake House & Cafe, and Mr. Ed's.
Customer satisfaction reflects customer loyalty and likelihood of repeat business, directly impacting brand reputation and revenue generation.
Mi Casita's overall customer satisfaction (CSAT) is 80%, a 7.4 percentage point increase year-over-year. In North Carolina, the CSAT is 78%, up by 4 percentage points. The CSAT dynamic data shows a slight fluctuation over the observed months, peaking at 80%. This indicates a generally positive customer perception and improving service quality.
Average check is an important indicator of customer spending habits, influencing revenue forecasts and informing menu pricing strategies.
Mi Casita's overall average check is $21.50, which is down 12.1% year-over-year. The average check in North Carolina is $22 USD. Dynamic data shows some fluctuation in the average check over the period, suggesting variability in customer spending or menu item selection.
Outlet count reflects brand's reach and expansion, directly affecting market penetration, brand visibility, and revenue potential.
Mi Casita has a total of 26 outlets across the United States. North Carolina has the highest number of outlets (18), followed by Texas (3), California (1), Indiana (1), Alabama (1), Illinois (1), and Arkansas (1). The distribution of outlets indicates a strong presence in North Carolina, with limited presence in other states.
Competitor analysis identifies key rivals for strategic positioning, revealing customer preferences and competitive threats to market share.
The top competitors for Mi Casita, based on cross-visitation data, are McDonald's (16.85%), Bojangles (9.78%), Taco Bell (8.70%), Chick-fil-A (8.15%), and Wendy's (7.61%). These brands represent the alternative choices made by Mi Casita's customer base, highlighting potential competitive pressure and opportunities for differentiation.
Traffic workload analysis reveals peak operational demands, enabling efficient staffing and resource allocation to maximize customer service.
Mi Casita experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic between 12:00 PM and 6:00 PM. Traffic is minimal between midnight and 6:00 AM. This workload distribution informs staffing schedules and resource management to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, optimizing brand messaging and service offerings to resonate with distinct customer groups.
Women are overrepresented, with an affinity index of 109%, while Men are underrepresented at 93%. Among generations, Gen X exhibits high affinity (112%), Gen Y is slightly overrepresented (104%), and Gen Z is significantly underrepresented (46%). This shows that marketing strategies resonate more with Gen X and women.