Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Menchie's Frozen Yogurt is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Menchie's Frozen Yogurt performance in the United States and how they change over time
See what factors influence Menchie's Frozen Yogurt performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Menchie's Frozen Yogurt' competitors in the United States
An analysis of Menchie's Frozen Yogurt' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Menchie's Frozen Yogurt is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market standing relative to competitors such as Azteca D'Oro Mexican Restaurant, Twistee Treat, Luby's, Soya Sushi Bar, Mr.Crabby's Cajun Seafood & Bar, and Carnicero Steakhouse, all positioned at the 99th percentile as well.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Menchie's Frozen Yogurt's overall customer satisfaction is at 66%, with a 4.2 percentage point increase year-over-year. States like Oregon (88%), Illinois (81%), and California (80%) exhibit high customer satisfaction. The CSAT dynamic data shows a rise from 62.26 in April 2025 to 71.02 in June 2025, indicating improved customer experiences during this period.
Outlet count indicates market presence and expansion, reflecting brand reach and growth strategy.
Menchie's Frozen Yogurt has a significant presence in California (75 outlets), followed by Texas (42 outlets) and Florida (40 outlets). This distribution reveals key markets for the brand, with California holding the largest concentration of outlets.
Competitor analysis identifies key rivals, enabling strategic benchmarking and competitive positioning.
Menchie's Frozen Yogurt's top competitors, based on customer cross-visitation, are McDonald's (10.66%), Chick-fil-A (8.55%), Starbucks (8.30%), Chipotle Mexican Grill (5.82%), and Taco Bell (5.58%). This suggests that Menchie's customers also frequent these major fast-food and cafe chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Menchie's Frozen Yogurt experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 6:00 PM (61.60) and 7:00 PM (64.12). This data suggests that the late afternoon and early evening are the busiest times for Menchie's stores.
Understanding consumer segments enables targeted marketing and product strategies, improving engagement and ROI.
Women (affinity index 118) are overrepresented among Menchie's Frozen Yogurt customers, while men (affinity index 84) are underrepresented. Gen Z (affinity index 141) shows high affinity, while Gen X (affinity index 97) and Gen Y (affinity index 98) are near average representation among customers.