Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Vietnam and how they change over time
See what factors influence McDonald's performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Vietnam
An analysis of McDonald's' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Vietnam holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference compared to peers like Baoz Dimsum, All Seasons Buffet Halong, Ushi Mania, Hoshiyo Dining Lounge, Vua Chả Cá, and The Coffee House, who share a similar high-performance percentile.
Number of outlets indicates brand reach and market presence, affecting accessibility and potential customer base.
McDonald's has a presence in Vietnam, including An Giang Province with 1 outlet. This provides a baseline for assessing brand accessibility and market penetration. Further growth can be assessed by monitoring outlet numbers in the future.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning.
McDonald's in Vietnam faces competition from Highlands Coffee (8.91%), Jollibee (5.94%), KFC (4.95%), and Lotteria (4.62%) based on cross-visitation. Understanding these preferences can inform strategies to retain customers and attract those who visit competitors.
Traffic workload analysis identifies peak hours, helping optimize staffing and resource allocation for better service.
McDonald's in Vietnam experiences peak traffic workload between 17:00 and 20:00, with highest traffic around 18:00-19:00. Lower traffic is observed during early morning hours (0:00-6:00). This highlights the need for efficient staffing and resource management during peak times.
Understanding consumer segments helps tailor marketing and product offerings to specific demographic groups.
McDonald's customers in Vietnam show different affinity levels across genders and generations. Women affinity is 76 (under-indexed), while Men affinity is 115 (over-indexed). By generation, Gen X affinity is 111 (over-indexed), Gen Y affinity is 100 (average), and Gen Z affinity is 90 (under-indexed). These insights can guide marketing and product strategies.