Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Singapore and how they change over time
See what factors influence McDonald's performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Singapore
An analysis of McDonald's' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Singapore holds a leading market performance at the 99th percentile. This indicates that McDonald's captures a significant share of customer traffic, showcasing strong competitive strength. Performance peers in similar range: Swensen's, Texas Chicken, Sanook Kitchen, Jollibee, Guzman Y Gomez, Haidilao Hot Pot.
Competitor analysis identifies key rivals based on customer overlap, informing competitive strategies and market positioning efforts.
McDonald's in Singapore sees KFC (5.15%), Indulge (4.95%), Kopitiam (4.60%), Burger King (4.19%), and Starbucks (3.85%) as top competitors, based on cross-visitation patterns, revealing shared customer base.
Traffic workload analysis uncovers peak hours. Aligning staffing and resources with demand enhances service and customer experience.
McDonald's in Singapore experiences peak traffic workload between 6 PM and 8 PM (hod 18-20), with the highest workload at 70.03%. This highlights the need for optimal staffing and resource allocation.
Consumer segments guide targeted campaigns. Understanding demographics optimizes marketing for increased customer engagement and ROI.
McDonald's in Singapore shows over-representation among Men (119 affinity index) and Gen X (118 affinity index) and under-representation among Women (74 affinity index) and Gen Z (77 affinity index), suggesting targeted marketing.