Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Swensen's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Swensen's performance in the Thailand and how they change over time
See what factors influence Swensen's performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Swensen's' competitors in the Thailand
An analysis of Swensen's' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Swensen's market performance is in the top 1% in Thailand, which means its market performance is leading. This strong position indicates a high degree of customer preference and successful competitive strategies. Other brands within a similar percentile range are Café Amazon, Mo-Mo-Paradise, Amritsr Restaurant, The Coffee Club, Suki Teenoi, and The Village Farm To Café.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business within the Cafe & Restaurants sector.
Swensen's overall customer satisfaction in Thailand is 84%, a decrease of 7.2 percentage points year-over-year. Chumphon Province, Lop Buri Province and Nan Province show 100% satisfaction. There has been a recent dip in CSAT from 87.22% in April to 79.34% in June. Addressing the drivers of satisfaction decline is necessary to maintain customer loyalty.
Average check (transaction value) indicates customer spending habits, crucial for profitability assessment in the Cafe & Restaurants sector.
The overall average check for Swensen's in Thailand is 252.8 THB, a 3.1% increase year-over-year. Udon Thani Province has the highest average check at 536.3 THB. There's a slight decrease in average check from April (264.27 THB) to June (241.10 THB). Monitoring and understanding regional spending differences can help to optimize pricing strategies.
Outlet count indicates brand presence and market penetration, vital for scaling and accessibility in the Cafe & Restaurants landscape.
Swensen's has the largest number of outlets in Nonthaburi Province (22), followed by Chon Buri Province (20). This distribution reveals key markets for Swensen's within Thailand. Analyzing the performance of these locations relative to others could inform future expansion strategies.
Identifying top competitors by cross-visitation informs strategic positioning and reveals opportunities to capture market share.
The top competitors for Swensen's in Thailand, based on cross-visitation, are Café Amazon (7.1%), Starbucks (6.1%), KFC (4.6%), Suki Teenoi (3.9%), and McDonald's (3.9%). These brands are frequently visited by Swensen's customers, indicating potential areas for competitive analysis and differentiation.
Traffic workload patterns inform staffing and resource allocation, optimizing customer service during peak hours in Cafe & Restaurants.
Swensen's experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM (57.38). Traffic is very low in the early morning hours. This data is for optimizing staffing and promotional efforts during the busiest periods.
Analyzing consumer segments ensures marketing resonates, optimizing messaging and offerings to diverse groups within the Cafe & Restaurants market.
Swensen's customer base in Thailand shows equal indexation for both Women and Men. Gen X (114%) and Gen Z (111%) have a high affinity, while Gen Y (89%) is under-indexed. Marketing strategies should take this into account. The data is not the percentage of users, it’s affinity index.