Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Singapore and how they change over time
See what factors influence KFC performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Singapore
An analysis of KFC' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Singapore is in the top 1% of Cafe & Restaurants brands, a leading position. This reflects very high customer preference compared to peers like Genki Sushi, Pizza Hut, Poulet, Burger King, Ajumma's and Guzman Y Gomez which all are in the top 1% as well.
Competitor analysis highlights who else customers visit, informing strategies to retain and attract more.
McDonald's is the most cross-visited competitor of KFC with 9.47%, followed by Burger King (5.93%), Pizza Hut (5.05%), Jollibee (2.40%) and Genki Sushi (2.40%). This indicates potential customers also frequent these brands.
Traffic workload by hour uncovers peak times, aiding staffing, promotions, and resource allocation.
KFC in Singapore experiences peak traffic between 18:00 and 20:00, with the highest workload at 70.80 around 19:00. Traffic is lowest between 02:00 and 06:00, with minimal activity around 03:00 (0.21).
Segment analysis shows brand affinity. This allows tailored marketing and positioning, maximizing engagement and sales.
Women (87 index, -13.37 delta) have lower affinity, while Men (110 index, 9.82 delta) have higher affinity. Gen X (91 index, -8.95 delta) and Gen Z (85 index, -14.61 delta) are under-indexed. Gen Y (104 index, 4.27 delta) is over-indexed, relative to average consumer.