Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Singapore and how they change over time
See what factors influence Texas Chicken performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Singapore
An analysis of Texas Chicken' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference versus competitors, vital for strategic decisions.
Texas Chicken holds a leading market position in Singapore's Cafe & Restaurants industry, with a percentile of 99. This places them in the top 1% of brands, indicating strong customer preference and a significant share of foot traffic compared to competitors like McDonald's, Jollibee, Swensen's, Haidilao Hot Pot, Sanook Kitchen and Seoul Garden, who are also in the same leading percentile range.
Understanding key competitors and customer overlap is vital for strategic positioning and marketing efforts.
The top competitors of Texas Chicken in Singapore, based on cross-visitation, are Burger King (2.90), Sanook Kitchen (2.90), McDonald's (2.67), KFC (2.67), and Ayam Penyet President (2.45). This indicates that customers who visit Texas Chicken also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation.
Texas Chicken experiences peak traffic workload between 17:00 and 20:00 (5 PM to 8 PM), reaching its highest point at 19:00 (7 PM) with a traffic workload of 69.25. The lowest traffic workload occurs between 3:00 and 6:00. This data informs staffing and resource optimization.
Understanding consumer demographics enables targeted marketing and optimized product offerings for increased engagement.
Texas Chicken's customer base in Singapore is predominantly women, with an affinity index of 99, indicating they are slightly underrepresented. Men show an affinity index of 101, slightly overrepresented. Among generations, Gen Z is overrepresented (affinity index 122), while Gen X (affinity index 70) is significantly underrepresented and Gen Y has affinity index of 98.