Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Singapore and how they change over time
See what factors influence Burger King performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Singapore
An analysis of Burger King' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading market position in Singapore's Cafe & Restaurants industry, securing a 99th percentile. This indicates a strong competitive advantage and high customer preference relative to peers like Poulet, Ajumma's, Pizza Hut, Guzman Y Gomez, KFC and Sanook Kitchen.
Competitor analysis shows which brands are also visited by Burger King's customers, informing competitive strategy and potential partnerships.
McDonald's (7.88%) and KFC (6.07%) are the top competitors also visited by Burger King's customers. Pizza Hut (2.97%), Swensen's (2.58%) and Kopitiam (2.33%) are visited less frequently by Burger King's customers.
Analyzing traffic workload by hour helps optimize staffing and promotions to meet customer demand effectively throughout the day.
Burger King experiences peak traffic between 6 PM and 8 PM, with the highest workload at 62.73. Traffic is lowest between 2 AM and 6 AM, indicating a need for adjusted operational strategies during these hours.
Consumer segment analysis helps in customizing marketing efforts. Understanding gender and generation mix provides opportunities to refine targeting.
Burger King in Singapore has a high affinity with women (88) and men (109). Gen Z is overrepresented (112), while Gen X (99) and Gen Y (95) are underrepresented, suggesting targeted marketing for these groups.