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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the South Korea and how they change over time
See what factors influence McDonald's performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the South Korea
An analysis of McDonald's' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a market performance percentile of 99 in South Korea's Cafe & Restaurants industry. This shows a strong market presence. Performance peers in the same percentile range include 프레퍼스 다이어트 푸드, Schedule, Ungteori Saenggogi, Italyguksi Hannam, BBQ, and Starbucks.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High satisfaction is crucial for sustainable growth.
McDonald's customer satisfaction in South Korea is at 69%, a 1.9 percentage point increase year-over-year. North Gyeongsang shows the highest satisfaction at 90%, while Gyeonggi shows a decrease. This indicates areas for focused improvement to enhance customer experience.
Average check indicates spending per customer, influencing revenue. Monitoring trends informs pricing and promotional strategies.
McDonald's average check in South Korea is 10.1K KRW, up 5.5% year-over-year. North Gyeongsang has the highest average check at 13.8K KRW. Monitor trends to inform pricing strategies and promotions across regions.
Outlet count indicates market reach. Strategic expansion maximizes accessibility and market share across regions.
McDonald's has a varied distribution of outlets across South Korea, with Gyeonggi having the most at 60 outlets. South Gyeongsang has 28, while other states have fewer. Monitor the performance to optimize and expand strategically.
Competitor analysis identifies key rivals and their customer overlap, guiding strategies to enhance differentiation.
McDonald's main competitor in South Korea, based on customer cross-visitation, is Starbucks (21.55%). Other competitors include Burger King (6.02%), Lotteria (3.30%), A Twosome Place (3.11%), and KFC (2.33%). Understanding this guides competitive strategy.
Traffic workload reveals peak hours, optimizing staffing and resource allocation to enhance service efficiency.
McDonald's in South Korea experiences peak traffic workload between 11 AM and 7 PM, with the highest at 12 PM (68.16%). Traffic is lowest between 3 AM and 5 AM. Use insights to optimize staffing and allocate resources efficiently.
Understanding consumer segments informs tailored marketing, aligning products with preferences to boost engagement and sales.
McDonald's South Korean customer base shows a higher affinity index for Men (123%) compared to Women (61%). Among generations, Gen X has a high affinity (118%), while Gen Z is under-indexed (50%). Marketing can be tailored to these segment preferences.