Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the South Korea and how they change over time
See what factors influence Burger King performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the South Korea
An analysis of Burger King' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in South Korea holds a leading market performance at the 99th percentile. This signifies a very strong market presence compared to its peers in the Cafe & Restaurants industry. Performance peers, all at the 99th percentile, include Hongdae Korean BBQ All You Can Eat Pig Company, Kampungku Restaurant, BHC치킨, Wangbijip Myeongdong Main store, lavarr, and 풍천민물장어.
Customer satisfaction reflects brand perception and loyalty, impacting long-term revenue and market share.
Burger King's overall customer satisfaction in South Korea is 66%, a decrease of 6.4 percentage points year-over-year. Satisfaction varies by region, with North Gyeongsang at 74% (down 4.8pp) and Gyeonggi at 63% (down 15.1pp). The trend shows fluctuations between April and June 2025.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization.
The overall average check for Burger King in South Korea is 12.5K KRW, up 9.9% year-over-year. By region, North Gyeongsang has the highest average check at 14.2K KRW, with Gyeonggi at 11.2K KRW. The average check fluctuated between April and June 2025.
Number of outlets indicates market reach and expansion, influencing brand accessibility and revenue potential.
Burger King has a varying number of outlets across South Korean states. Gyeonggi has the highest number of outlets with 93, followed by North Gyeongsang with 26, and South Gyeongsang with 22. Other states have fewer outlets, indicating varied regional penetration.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
Burger King's top competitors in South Korea, based on cross-visitation, are Starbucks (20.48%), McDonald's (12.33%), A Twosome Place (3.78%), KFC (3.18%), and 명륜진사갈비 (3.18%). This indicates substantial customer overlap with these brands.
Traffic workload analysis optimizes staffing and resource allocation based on hourly customer traffic patterns.
Burger King's peak traffic workload in South Korea occurs between 10 AM and 8 PM, with the highest activity around noon (66.34%) and 1 PM (65.64%). Traffic is significantly lower during early morning hours, indicating operational adjustments may be needed.
Consumer segment data enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
Burger King's customer base in South Korea shows that women have a higher affinity (59%) with a delta of -41.11. For generations, Gen X exhibits a high affinity (113%) with a delta of 13.39, suggesting over-representation within Burger King's customer base. Gen Y have 95% and Gen Z have 80%.