Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the South Korea and how they change over time
See what factors influence Starbucks performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the South Korea
An analysis of Starbucks' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting its competitive strength and customer preference in the industry.
Starbucks in South Korea holds a leading market performance at the 99th percentile. This indicates a strong competitive position, with a high share of customer traffic. Starbucks performance peers, positioned at the 99th percentile, include Ungteori Saenggogi, 프레퍼스 다이어트 푸드, McDonald's, Schedule, Italyguksi Hannam, and BBQ.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and repurchase rates.
Starbucks in South Korea has an overall CSAT of 66%, a slight decrease of 0.6 percentage points year-over-year. North Chungcheong shows the highest CSAT at 88% with a significant growth of 20.8 percentage points, while other states like Jeju, South Gyeongsang, North Gyeongsang and Gangwon State have experienced a decline in CSAT.
Average check reflects customer spending per visit, indicating brand value perception and revenue-generating capability.
The overall average check for Starbucks in South Korea is 10.5K KRW, up 6.6% year-over-year. Jeonbuk State has the highest average check at 14.8K KRW. Other states, like Jeju and Gyeonggi, show 13.4K KRW and 10.9K KRW respectively. No growth observed in average check for mentioned regions.
Number of outlets indicates brand's reach and accessibility, influencing market coverage and customer convenience.
Starbucks has the highest number of outlets in Gyeonggi (355). South Gyeongsang has 78 outlets, while North Gyeongsang has 61. Other regions like South Chungcheong, Gangwon State, North Chungcheong, Jeonbuk State, Jeju, and South Jeolla have 49, 39, 37, 32, 32 and 31 respectively.
Understanding competitors' cross-visitation helps refine strategies by identifying shared customer base and potential areas for differentiation.
McDonald's is the top competitor with a cross-visitation rate of 7.23%. Other competitors include A Twosome Place (3.68%), Burger King (3.36%), Lotteria (2.28%), and Ediya Coffee (1.96%). These metrics reveal the brands that Starbucks customers also frequent.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience.
Starbucks in South Korea experiences peak traffic between 12:00 PM and 2:00 PM (hod 12-14), with the highest workload at 66.23 during 1:00 PM (hod 13). There's also significant traffic starting at 9:00 AM (hod 9), gradually increasing towards the afternoon. Traffic decreases significantly after 9:00 PM (hod 21).
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
Women show high affinity (71) for Starbucks, but they are under-indexed. Men are more over-indexed (118). Gen X is highly over-indexed (143), indicating strong engagement. Gen Y is slightly under-indexed (87), while Gen Z is significantly under-indexed (58), showing lower affinity relative to the average consumer.