Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the South Korea and how they change over time
See what factors influence KFC performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the South Korea
An analysis of KFC' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
KFC in South Korea is a leading brand with a 99th percentile Market Performance. This signifies a strong market presence and high customer preference compared to peers like Hwanggeum Mokjang, 최가네샤브버섯칼국수 성수직영점, Ttanttara Odeng, 목구멍, 올드맨션(Old Mansion), and Menshoku, all within the same percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and long-term profitability.
KFC's overall CSAT in South Korea is 61%, a decrease of 7.2 percentage points year-over-year. CSAT in Gyeonggi is 50%, with a significant decrease of 22.5 percentage points. Monitoring and addressing factors affecting customer sentiment in Gyeonggi is crucial.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
The overall average check for KFC in South Korea is 15100 KRW, a 33.2% increase year-over-year. In Gyeonggi, the average check is 17200 KRW. The upward trend in average check suggests increased customer spending.
Outlet count indicates market reach and brand accessibility, influencing revenue potential and customer convenience.
KFC has 29 outlets in Gyeonggi, 4 in Jeju and North Gyeongsang, 3 in South Chungcheong and Gangwon State, and 2 in North Chungcheong, Jeonbuk State, and South Gyeongsang. Gyeonggi has the highest concentration of KFC outlets.
Identifying key competitors through cross-visitation helps refine competitive strategies and understand customer choices.
KFC's top competitors in South Korea based on customer cross-visitation are Starbucks (25%), McDonald's (14.63%), Burger King (9.76%), Lotteria (7.93%), and A Twosome Place (3.66%). KFC customers also frequently visit these brands.
Traffic workload by hour reveals peak operational periods, enabling efficient staffing and resource allocation.
KFC in South Korea experiences peak traffic workload between 10 AM and 10 PM, with the highest workload around 6 PM - 7 PM (66.08% - 67.63%). Traffic is minimal between midnight and 6 AM.
Analyzing consumer segments by gender and generation informs targeted marketing and product positioning strategies.
Women (56%) are a key consumer segment for KFC, although under-indexed, while men (127%) are over-indexed. Gen Y (106%) shows high affinity, while Gen X (70%) and Gen Z (69%) are under-indexed relative to the average consumer.