Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Switzerland and how they change over time
See what factors influence McDonald's performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Switzerland
An analysis of McDonald's' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
McDonald's in Switzerland holds a leading market position with a 99th percentile ranking. This indicates a strong competitive edge and high customer preference. Performance peers include Burger King, Pizzeria Ristorante Molino, Tandoori Restaurant Interlaken, Züri Bistro, Nooch Asian Kitchen, and Hans im Glück.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, crucial for loyalty and repeat business.
McDonald's Switzerland shows a 58% overall CSAT, a 5.2pp increase year-over-year. Ticino leads with 75%, followed by Grisons and Zug at 72%. Geneva and Vaud show 69%. The CSAT trend decreased during the May-July 2025 period.
Average check (Avg Check) reflects customer spending per visit, indicating pricing strategy effectiveness and perceived value.
The average check for McDonald's in Switzerland is 21.7 CHF, up 4.8% year-over-year. Zug shows the highest average check at 31.5 CHF. Glarus and Fribourg show 26.5 CHF and 26.1 CHF respectively. The average check slightly decreased over the period.
Number of outlets indicates brand reach and accessibility, influencing market coverage and convenience for consumers.
McDonald's has 27 outlets in Zurich, the highest number in Switzerland. Vaud has 26, Bern 20, Aargau 16, and Geneva 14. St. Gallen and Wallis both have 12, while Lucerne, Fribourg and Ticino each have 8 locations.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
Burger King is the top competitor of McDonald's in Switzerland with a 9.54% cross-visitation rate. Other competitors include KFC (2.68%), Coop (2.40%), Marché (2.16%), and Migros (1.97%), indicating shared customer base.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Traffic workload for McDonald's in Switzerland peaks between 12:00 PM and 2:00 PM, reaching 63.35% and 63.49% respectively. Activity starts increasing at 9:00 AM, reaches 47.06% at 11:00 AM, and declines after 7:00 PM. The lowest traffic occurs between 3:00 AM and 5:00 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and affinities.
McDonald's in Switzerland has a higher affinity with women (78%) and men (113%). The brand shows high affinity with Gen X (122%), while Gen Y (93%) and Gen Z (78%) are under-indexed. This indicates the brand is more strongly represented by Gen X compared to younger generations.