Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Migros is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Migros performance in the Switzerland and how they change over time
See what factors influence Migros performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of Migros' competitors in the Switzerland
An analysis of Migros' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the industry.
Migros, with a market performance percentile of 99 in Switzerland's Cafe & Restaurants industry, is a leading brand. This indicates a strong market position, suggesting high customer preference compared to its peers like Marché, Luigia, Negishi Sushi Bar, KFC, Coop and Starbucks, also at 99 percentile.
CSAT reflects customer loyalty and predicts future revenue. Tracking it helps identify areas for service improvement.
Migros' overall customer satisfaction is 62%, a decrease of 6.4 percentage points year-over-year. Geneva shows the highest CSAT (85%), while Aargau shows the lowest (59%) with a significant decrease. The CSAT trend shows fluctuations between April and June 2025, peaking in May.
Average check (revenue per customer) reflects pricing strategy and customer spending habits, key for profitability.
Migros' overall average check is 19.5 CHF, a 14.6% increase year-over-year. Solothurn has the highest average check (26.5 CHF), while Zurich has the lowest (18.9 CHF). The average check increased between April and June 2025, indicating potential pricing adjustments or shifts in customer spending.
Outlet count indicates market presence and expansion, reflecting brand reach and investment strategy.
Migros has the most outlets in Zurich (123), followed by Bern (69) and Vaud (58). This distribution highlights the brand's stronger presence in certain regions of Switzerland within the Cafe & Restaurants industry, with Zurich representing a key market.
Identifying competitors and cross-visitation reveals market dynamics and potential customer overlap for strategic decisions.
McDonald's (12.28%) and Burger King (7.19%) are the top competitors of Migros, based on cross-visitation. Coop (5.39%) and Marché (2.99%) also share a portion of Migros' customer base, suggesting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Migros experiences peak traffic between 9 AM and 4 PM, with the highest workload around 4 PM (54.05%). Traffic is minimal during early morning hours, indicating a clear pattern of customer activity throughout the day within Switzerland's Cafe & Restaurants sector.
Analyzing consumer segments informs targeted marketing, allowing for tailored messaging and product positioning strategies.
Migros' customer base shows an overrepresentation of women (78% affinity) and men (113% affinity). Gen X has a very high affinity (137%), while Gen Y shows a moderate affinity (82%), and Gen Z has low affinity (28%), indicating differences in brand engagement across generations.