Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Switzerland and how they change over time
See what factors influence KFC performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Switzerland
An analysis of KFC' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Switzerland holds a leading market performance at the 99th percentile. This places KFC in the top 1% of brands, indicating a strong competitive position. Performance peers include Coop, Marché, Santa Lucia, Migros, Safran, and Luigia.
Customer satisfaction (CSAT) indicates brand health and loyalty. Monitoring CSAT helps identify areas for improvement and potential churn risks.
KFC's overall customer satisfaction in Switzerland is 49%, a decrease of 18.7 percentage points year-over-year. Geneva shows the highest CSAT at 77%, while Basel-City reports 53%. The trend from April to June 2025 shows fluctuation in CSAT, ranging from 36.17 to 61.40.
Average check reflects customer spending per visit. Tracking this KPI helps assess pricing strategies and identify opportunities to increase revenue.
The overall average check for KFC in Switzerland is 23.2 CHF, a decrease of 9.5% year-over-year. Bern has the highest average check at 27.7 CHF. The average check fluctuated between 22.11 CHF and 24.63 CHF from April to June 2025.
Outlet count indicates market presence and accessibility. Changes reflect expansion or contraction, affecting brand reach and potential revenue.
KFC has a varying number of outlets across Swiss states. Bern has the most with 5 outlets. Geneva has 3 outlets, while Wallis and Zurich each have 2. Vaud, Ticino, Basel-City, Lucerne, Aargau and Grisons each have 1 outlet.
Identifying key competitors informs strategic positioning. Cross-visitation rates reveal brands that customers consider as alternatives.
KFC's top competitors in Switzerland, based on cross-visitation, are McDonald's (24.14%) and Burger King (15.09%). Other competitors include Marché (2.59%), Starbucks (2.16%), and Subway (1.72%).
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Traffic workload for KFC in Switzerland peaks between 11:00 and 21:00, with the highest traffic around 13:00 (60.66). There's minimal activity between 0:00 and 10:00, suggesting opportunities for targeted promotions during slower hours.
Understanding consumer segments informs targeted marketing. Gender and generational insights enable tailored campaigns and product offerings.
Among KFC's consumers in Switzerland, women show a high affinity (65), while men show a very high affinity(120). Gen X has an affinity index of 99, Gen Y is overrepresented with an index of 118, and Gen Z is underrepresented with an index of 36.