Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Switzerland and how they change over time
See what factors influence Burger King performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Switzerland
An analysis of Burger King' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance (percentile) reveals the brand’s share of foot traffic, showing competitive strength and customer preference.
Burger King's Market Performance percentile is 99, indicating a leading position. This means it outperforms most competitors in Switzerland's Cafe & Restaurants sector. Peers like Pizzeria Ristorante Molino and McDonald's also share this high percentile.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, directly impacting sales and long-term growth.
Burger King's overall CSAT is 65%, a slight decrease (-1.7pp year-over-year). Thurgau shows the highest CSAT at 89% with significant growth. Focus on regions with lower CSAT, like Ticino (77%), to identify areas for improvement.
Average Check measures customer spending per visit, vital for revenue analysis and pricing strategy optimization.
Burger King's overall average check is 22.8 CHF, up 5.3% year-over-year. Uri has the highest average check (32.1 CHF). This data indicates effective pricing or upselling strategies, especially in Uri, positively impacting revenue.
Outlet count indicates market presence and accessibility, influencing brand reach and customer convenience.
Burger King has the most outlets in Zurich (20). Aargau (9) and Vaud (8) follow. This shows where Burger King has the strongest presence in Switzerland, highlighting key markets for brand visibility.
Identifying top competitors through cross-visitation patterns helps refine competitive strategies and marketing efforts.
McDonald's is the top competitor with a 20.20% cross-visitation rate. KFC (3.55%) and Holy Cow! (2.44%) also show significant overlap. This reveals direct competitors whose customers also frequent Burger King.
Traffic Workload identifies peak hours, enabling optimized staffing, inventory, and promotional scheduling.
Traffic peaks between 12:00 and 19:00, with the highest workload at 13:00 (62.50). This helps Burger King understand peak demand for efficient resource management and targeted promotions.
Understanding consumer segments (gender/generation) allows for tailored marketing and optimized product positioning.
Women are overrepresented (70% affinity), while men are significantly overrepresented (117% affinity). Gen X (107% affinity) and Gen Y (110% affinity) show higher affinity than Gen Z (73% affinity), informing targeted campaigns.