Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Argentina and how they change over time
See what factors influence McDonald's performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Argentina
An analysis of McDonald's' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry, showcasing market leadership.
McDonald's in Argentina holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong competitive position. Performance peers like Café Martínez, Kentucky, Tostado Café Club, El Club de la Milanesa, Pizzería Güerrín and Almacén de Pizzas share a similar position in the market.
Customer satisfaction (CSAT) indicates brand loyalty and service quality. Higher CSAT scores often correlate with repeat business and positive word-of-mouth.
McDonald's overall customer satisfaction in Argentina is at 51%, showing a 1.7 percentage point increase year-over-year. San Juan shows the highest CSAT at 76%, followed by Santiago del Estero at 73% and Corrientes at 71%. This indicates regional variations in customer experiences and preferences.
Average check reflects customer spending per visit, crucial for revenue analysis and pricing strategies, directly impacting profitability.
The average check for McDonald's in Argentina is 13000 ARS, reflecting a 32.9% increase year-over-year. Río Negro Province has the highest average check at 15400 ARS. This signifies increased customer spending and potentially higher revenue per transaction.
Number of outlets indicates brand's market penetration. A wide distribution can improve accessibility and market share within the industry.
McDonald's has 121 outlets in Buenos Aires, making it the region with the highest number of locations in Argentina. Córdoba Province follows with 22 outlets. This distribution reflects the brand's focus on key urban areas for market coverage.
Competitor analysis identifies key rivals and customer preferences, which is essential for strategic positioning and competitive advantage.
McDonald's in Argentina sees Mostaza (6.02%) and Burger King (5.64%) as top competitors based on cross-visitation data. Café Martínez (3.33%), Grido Helado (3.18%), and Starbucks (3.04%) also attract McDonald's customers, reflecting shared consumer interest.
Traffic workload analysis reveals peak hours, which optimizes staffing and resource allocation to meet customer demand efficiently.
McDonald's in Argentina experiences peak traffic workload between 14:00 and 21:00, with the highest workload at 14:00 (60.17%). The lowest traffic is between 03:00 and 05:00. This identifies key periods for staffing and promotional strategies.
Consumer segment insights inform targeted marketing, tailoring products and promotions to specific demographics for better engagement and ROI.
McDonald's consumer base in Argentina shows a high affinity index for women (85) and men (114). Gen X (118) and Gen Y (114) also show high affinity. This data reveals key demographic segments for marketing efforts without absolute size assumptions.