Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Café Martínez is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Café Martínez performance in the Argentina and how they change over time
See what factors influence Café Martínez performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Café Martínez' competitors in the Argentina
An analysis of Café Martínez' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Café Martínez holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong competitive positioning. Performance peers in the same range include McDonald's, Kentucky, Tostado Café Club, El Club de la Milanesa, Pizzería Güerrín, and Almacén de Pizzas.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue. It shows how well the brand meets customer expectations.
Café Martínez boasts a strong overall customer satisfaction at 88%, a 5.7 percentage point increase year-over-year. Río Negro Province shows the highest CSAT at 97%, up 33.1 percentage points, while La Pampa shows a decrease of 20.8 percentage points, now at 79%.
Average check reflects customer spending habits and pricing effectiveness. It's key for revenue optimization and understanding purchasing power.
The overall average check for Café Martínez is 12.3K ARS, up 38.6% year-over-year. Tierra del Fuego Province has the highest average check at 15.1K ARS. The average check has varied between approximately 11.9K and 12.8K ARS over the last three months.
Outlet count indicates brand reach and expansion strategy, crucial for market penetration and revenue growth across different regions.
Café Martínez has the largest presence in Buenos Aires with 66 outlets. Santa Fe follows with 8 outlets, and Salta with 5. Several other provinces, including Misiones, Mendoza, Tierra del Fuego, Entre Ríos Province, and San Juan, each have 2 outlets. Chaco and Jujuy have 1 each.
Identifying top competitors informs strategic positioning and reveals opportunities to differentiate offerings and capture additional market share.
The top competitors for Café Martínez, based on customer cross-visitation, are McDonald's (9.54%), Havanna (4.27%), Mostaza (3.22%), Starbucks (2.94%), and Tostado Café Club (2.91%). These are the brands customers of Café Martínez also visit.
Traffic workload distribution shows peak hours and operational demands, enabling efficient staffing and resource allocation for customer satisfaction.
Traffic workload for Café Martínez peaks between 16:00 and 18:00 (4 PM to 6 PM), reaching highs of 61.57 and 67.59, respectively. The lowest traffic occurs between 1:00 and 5:00 AM, indicating a need for staffing adjustments based on hourly trends.
Understanding consumer segments informs targeted marketing, product development, and positioning strategies based on demographic preferences and behaviors.
Café Martínez's customer base shows a higher affinity for women (111%) compared to men (89%). Gen X shows a high affinity (129%), while Gen Y (84%) and Gen Z (72%) are under-indexed, suggesting potential for targeted outreach to younger generations.