Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Matador is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Matador performance in the United States and how they change over time
See what factors influence Matador performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Matador' competitors in the United States
An analysis of Matador' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference in the industry.
Matador's market performance is in the top 1%, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile demonstrates significant competitive strength and strong customer preference compared to peers such as Lin's Grand Buffet, LuLu's, Waldo's Chicken & Beer, Aura Lounge, Happy Lamb Hot Pot, and Seven Brothers, all positioned at the 99th percentile.
Customer satisfaction reflects the customer happiness and loyalty, which directly impacts brand perception and revenue.
Matador's overall customer satisfaction is 80%, a decrease of 7 percentage points year-over-year. South Carolina and North Carolina show the highest CSAT at 83%. Oregon, Washington and Idaho show lower CSAT scores, signaling a potential need for targeted improvements to enhance customer experiences.
Average check indicates how much customers spend per visit, reflecting menu pricing, customer spending habits and perceived value.
Matador's overall average check is $32.4, a 3% increase year-over-year. South Carolina shows the highest average check at $33.8 USD. Oregon has the lowest at $29.2 USD. The upward trend suggests increased revenue per customer, but regional variations need attention.
Outlet count indicates brand's reach and market presence, influencing customer accessibility and brand visibility.
Matador has a varying number of outlets across different states in the United States. Washington has the highest number of outlets (4), while North Carolina has the fewest (1). This distribution highlights regional differences in market penetration and expansion opportunities.
Competitor analysis identifies key players attracting brand's customers, guiding competitive strategies and marketing efforts.
Matador's top competitors, based on customer cross-visitation, include McDonald's (5.05%), Taco Bell (3.12%), Applebee's Grill + Bar (2.40%), Burger King (2.40%), and McMenamins (2.16%). This data informs competitive strategies by highlighting alternative dining choices of Matador's customers.
Traffic workload patterns reveal peak hours, helping optimize staffing, resource allocation, and service efficiency.
Matador experiences peak traffic workload between 17:00 and 21:00, with the highest activity around 18:00 (68.19%). Traffic is minimal between midnight and 10:00. Staffing and resources should be optimized to handle the evening rush effectively.
Understanding consumer segments enables targeted marketing, personalized experiences, and tailored product offerings.
Women (87 affinity index) and Men (111 affinity index) shows affinity to Matador. Gen X (104), Gen Y (106), and Gen Z (46) segments are present. These affinity indexes guide tailored marketing and service strategies for each demographic.